Recent graduate boosts Business Intelligence unit at the IABM

Abirah Aziz at the IABM

IABM recently announced the appointment of Abirah Aziz, recent Aston University graduate, to the newly-created position of Assistant Research Analyst, further strengthening the association’s Business Intelligence unit under the leadership of Research Analyst, Lorenzo Zanni.

IABM ( is the international trade association for suppliers of broadcast and media technology. IABM facilitates the important networking and interaction between suppliers that shape and define the unique ecosystem of the broadcast and media technology industry.

IABM supports member companies with a comprehensive range of services across market intelligence, training, technology, exhibitions and best practices – all designed to help them do better business. We hold the interests of member companies as paramount, and strive to provide strong guidance and support at every level in all geographies.

Abirah graduates this month with a First Class Honours in BSc International Business and Economics at Aston University, Birmingham, UK. While studying her degree, Abirah gained commercial experience through her placement year as a Customer Services Adviser, building a strong understanding of what excellent customer service is – and how to deliver it at E.ON, based in Nottingham. Abirah is also fluent in Arabic and Spanish languages.

Abirah will help IABM further grow its much-valued Business Intelligence portfolio, bringing IABM members more reports, market studies and insights to help them do even better business. Aziz will also contribute to IABM’s soon to be launched Knowledge Hub, creating a one-stop-shop for industry and technology information for members.

“The appointment of Lorenzo Zanni as our first in-house, full time researcher in 2015 was greeted with great enthusiasm by IABM members, who responded by driving us to produce more and more industry-specific business intelligence to help them make better-informed decisions,” said Peter White, IABM CEO. “Abirah’s appointment will enable us to further widen the scope and usefulness of our ever-expanding range of reports and studies, which I am certain will be greatly valued by members.”

For more information please contact the Aston Business School alumni team at