Paula Whitehouse is Assistant Programme Director & Facilitator for the Goldman Sachs 10,000 Small Businesses Programme in the Midlands. She has been working at Aston Business School since 2010, moving to the 10,000 Small Businesses Programme after managing an interdisciplinary research centre, Aston Centre for Critical Infrastructure and Services.
Previously, as a freelance project manager and consultant, Paula specialised in working with cultural organisations and the creative industries sector on business planning, fundraising, training, market research and evaluation. Clients included Birmingham City Council, Arts Council England, the BBC, the South Bank Centre, and numerous small organisations in the Midlands.
Other roles have included running a cinema and conference facilities, and managing a collaborative marketing agency providing services for cultural organisations in Birmingham.