Areas of expertise CED

Our clients benefit from Aston's research expertise in the following key areas:

High performance teams

  • Factors that contribute towards high performing, creative and innovative  teams.
  • Team leadership – value-driven leadership.
  • HR systems that underpin high performance working environments.
  • Brand management – how to make promises a reality.


  • Strategic alliances as a critical success factor for multinationals’ development.
  • The practice of strategy in dynamic contexts.

Change management

  • Structuring of major change initiatives – particularly in highly ambiguous environments.
  • Human reactions and how to manage those in the context of change.

Project management

  • Eight project management competencies: individual and team profiling
  • The practice of structured projects and their communication plans.


  • Foreign Investment, a cornerstone of  internationalisation: 'who', 'what', 'where' & 'why'.

Decision making

  • Frameworks for decision-making in highly complex, ambiguous situations.

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