Free to play accounting and finance game app makes accounting less scary!


An innovative accounting and finance game app devised by Aston Business School’s Matt Davies has attracted over 4,000 users worldwide. ‘Count FEFE’ is a digital game to support the development of introductory accounting and finance skills for business, and is available for use on iPhones and Android phones.

The game is the main output of the ‘Financial Education for Future Entrepreneurs’ project, led by Aston Business School and funded by the Erasmus+ programme of the European Union. Project lead Matt Davies is a Chartered Accountant and experienced accounting and finance teacher and trainer with special interests in executive and entrepreneurship education, online and blended learning, gamification and business simulations.

The ‘Count FEFE’ game puts the student in the role of the owner-manager of a retail start-up business, who runs their business over a series of ‘simulated months’ by responding to events, making business decisions, interpreting financial information and completing timed multiple choice quizzes.

Once the user has successfully proved their accounting and finance literacy, they progress to the next game level and unlock new business features, new financial data and new challenges.

The app is used to support students on Accounting and Finance modules, as well as business owners and managers. Richard White, Founder and CEO of incentivesmart says:

“Count FEFE is a great concept and a fun and engaging way to improve my financial fluency. As a more creative entrepreneur, rather than a numbers person, I found the game surprisingly addictive and a really useful tool to help to reinforce the accountancy terminology that can often be confusing.”

The Count FEFE app can be downloaded for free from the App Store and Google Play.

If you would like to know more about the FEFE project and game please email Matt Davies.