Clive Kerridge

Marketing and Strategy Department


Clive KerridgeA practitioner-academic, he has had a career in international business management, including as CEO of a global joint-venture group and as director responsible for a plc’s strategic M&A projects; periods based in the Americas and continental Europe, managing worldwide businesses. 

He joined Aston Business School (ABS) staff as a Lecturer in Strategy from Sept 2016, previously being a sessional lecturer and module leader for MBA and Degree Apprenticeship programmes here at ABS. 

His previous academic role was at the University of Gloucestershire, Cheltenham (UK), including as MBA Course Leader 2013-2015. He has also been a visiting lecturer at ESDES Business School (Lyon), Regents University (London) and Harper-Adams University, UK.

His teaching and research focus is on business strategy and management education, particularly the development and application of blended and experiential learning. He is an advisor to the annual Universities Business Challenge programme; Cases Editor for major textbook ‘Exploring Strategy’ (Pearson Education); and currently involved in developing postgrad and executive education units for international business strategy and M&A studies. 

He originally qualified as a materials engineer, first lecturing at Coventry University. He still directs management consultancy, KvH International Ltd., based in Stafford and Paris, and aims to combine his technical and business management experience to help prepare students for enjoyable and fulfilling employment or entrepreneurial careers.

Phone number: +44 (0)121 204 4598
Room: ABS 417

  • MA, University of Oxford, UK (Materials Science & Metallurgy)
  • AMP (Advanced Management Programme), INSEAD Business School, France 2004
  • PGCHE (Postgraduate Certificate in Higher Education), University of Gloucestershire, UK 2011
  • CEng – Charted Professional Engineer
  • CEnv – Chartered Environmentalist
  • 2010 – 2016: Senior Lecturer (Strategy in Organisations), The Business School, University of Gloucestershire, Cheltenham, UK. 
  • 2006 – current: Director, KvH International Ltd. (management consultancy), UK and France
  • 2003 – 06: Group Projects Director, Foseco plc
  • 1999 – 2003: Group CEO, Fosbel SA group, Brussels (j-v between Castol/BP and Glaverbel/Asahi Glass Corp.)
  • 1997-99 – Area Director (S. Europe), Foseco/ Burmah Castrol Chemicals; CEO Servimétal SA (joint-venture)
  • Strategy and Strategic Management
  • International and cross-cultural Business
  • Business Enterprise and Entrepreneurship (L6 and MBA/MSc levels).
  • Blended and Experiential Learning
  • Simulation-based Training [SBT]
  • Business strategies of organised crime
  • M&A, particularly cultural aspects of strategic HRM


Currently supervising PhD studies in Cultural due diligence during M&A deal-making. 

  • FHEA – Fellow of the Higher Education Academy
  • FIMMM – Fellow of the IoM3
  • CIM – Academic member, Chartered Institute of Management
Book contributions
  • Kerridge, C.R. (2019) 'Experiential Learning: the use of business simulations’, Chapter 11 in Daniels, K. et al (eds) How to Teach in a Business School, ABS/Edward Elgar Publishing [in preparation]
  • Kerridge, S.O. and Kerridge, C.R. (2017) Evaluating the Mexican Narco-Trafficking Problem for Johnson et al (2017) Exploring Strategy 11th edn pp713-721; Pearson
  • Kerridge, C.R. and Kerridge, S.O. (2014) Mexican Narco-Trafficking Organizations: evaluating strategy and counter-strategy in Johnson, G., Whittington, R., Scholes, K., Angwin, D. and Regnér, P. (2014) Exploring Strategy 10th edn pp707-714; Pearson Education
Journal Articles
  • Simpson, C. & Kerridge, C.R. (2019) 'Tutor and international student perspectives on effective engagement in strategic management learning and teaching’, Journal of International Education in Business [submission to JIEB]
  • In preparation: Kerridge, C. & Evans, J. (2019), Simulation Based Training [SBT] in HEIs for developing students’ transferable skills (in preparation; yet to be accepted for publication)
  • Loon, M., Evans, J. & Kerridge, C. (2015), 'Learning with a strategic management simulation game: a case study' International Journal of Management Education, 13 (3), pp. 227-236. 10.1016/j.ijme.2015.06.002
  • Evans, J., Kerridge, C., and Loon, M. (2013) Campus Based Students’ Perspectives on strategic management simulation, World Journal of Social Sciences, 3(2) 12-24
  • Smith, A.V. and Kerridge, C.R. (2012) Action Research to develop a Balanced Scorecard as an aid to corporate governance, submitted to CMI Management Articles of the Year 2013 (published online by Chartered Management Institute, UK, November 2012) 
Refereed Conference Papers 
  • Kerridge, C.R. & Simpson, C. (2019) ‘Narrowing the Attainment Gap Between Domestic and International Students: use of a simulation and experiential learning in mixed-cohort strategic management teaching', Developments in Business Simulations and Experiential Learning Vol 46 (March 2019) pp108-110, 3221-3821-1-SM
  • Kerridge, C.R. & Simpson, C. (2019) ‘A multipronged approach to improving the performance of international students on a business strategy module’ presented at the CABS Learning, Teaching and Student Experience [LTSE] conference, held Manchester (UK), May 2019
  • Kerridge, C., Di Domenici, M. & Newman, N. (2016), ‘Taking that step into the digital realm through the use of simulation games’, presented at the CABS Learning, Teaching and Student Experience [LTSE] conference, held Birmingham (UK), April 2016
    Note: Lead author and presenter of paper for the Experiential Learning channel; a UK inter-university collaboration between Univ. of Gloucestershire, Univ. of Greenwich and Sheffield Univ. School of Management.
  • Evans, J. & Kerridge, C. (2015) ‘Campus Based Students’ Perspectives on Strategic Management Simulation: A Contextual Study’, in Conference Proceedings of ACTC2015, held Kobe (Japan) May 2015, pp. 307-320, ISSN 2186-4705
  • Evans, J., Kerridge, C., Loon, M., Carr, J. and Kendry, D. (2012), Strategic Management Simulation as a Blended Learning Dimension: Campus Based Students’ Perspectives, European Business Research Conference Proceedings, Rome (Italy), August 2012. Available at SSRN: or