Wendy Tabrizi

Head of Marketing and Strategy Department

Wendy Tabrizi

Wendy has nearly 20 years of teaching experience with 15 years spent as a Lecturer and as a Curriculum, Faculty and Quality Manager at several local Further Education and Sixth Form Colleges.

Wendy has extensive experience of teaching and managing a variety of Marketing and Business related programmes for both post -16 and adult students including HND/Cs, A levels, BTECs, Chartered Institute of Marketing, CMI, CIPD  and Institute of Export professional courses. She also taught on several teacher training courses such as the City & Guilds 7307, 7407 and the Certificate in Education programme.

In 2008 Wendy moved into the HE sector, first working at Newman University College, where she acted as the Course Director for both a new Foundation degree programme and the Combined Honours degree programme for Business & Management Studies.

In 2011 she joined Aston University as a Teaching Fellow in the Marketing group. Her research interests are in service quality management; specifically the management of the student experience and managing students’ successful transition from Further into Higher Education.

Role: Head of Marketing and Strategy Department      
Phone: + 44(0)121 204 3794
Email: W.Tabrizi@aston.ac.uk
Room: ABS 419

Prior to her teaching career, Wendy gained a bachelor’s’ degree in Business and then spent several years within the services marketing and not-for profit sectors where she worked in a marketing role for a local university, a local charity and for a training provider. Whilst working she gained an MSc in Marketing Management through part time study from Aston University.

  • MSc, Aston University, 2004. Subject: Marketing Management

  • PGCE, Wolverhampton University, 1994.

  • BA (Hons) UCE, 1992. Subject: Business Studies


  • Senior Lecturer, Aston Business School, Aston University. (September 2011 - Present)
  • Senior Lecturer, Newman University College. (September 2008 - August 2011)
  • Teacher of Business & Management Studies, Josiah Mason Sixth Form College. (December 2004 - May 2005)
  • Supply Teacher, Josiah Mason Sixth Form College. (October 2004 - December 2004)
  • Main Grade Lecturer (Business School), South Birmingham College. (September 1995 - July 1997)
  • Part time Teacher of Business Studies, Bromsgrove School. (September 1994 - July 1995)
  • Part time Lecturer in Business Studies, South Birmingham College. (September 1993 - July 1994)


  • Curriculum Manager for Business, Management  & Professional Studies, Birmingham Metropolitan College. (August 2006 - August 2008)

  • Deputy Head of Business Faculty/Programme Area Manager (Management & Professional Studies), Josiah Mason Sixth Form College. (May 2005 - August 2006)

  • Teacher Training Coordinator, South Birmingham College. (September 2002 - December 2003)

  • Quality Development Manager (2 year secondment), South Birmingham College. (October 2000 - September 2002)

  • Course Director for HND Business & Management, HND Business & Finance, South Birmingham College. (September 1997 - October 2000)

  • BM1134 Introduction to Marketing Management
  • BM2214 Marketing Management
  • BM2243 E-Marketing
  • BM2257 Marketing
  • BM3309 International Marketing
  • BMM600 Marketing Management
  • BMM601 Marketing Management
  • BM3334 Professional Selling & Sales Management

  • BM3399 Strategic Management

  • Student transitions into Higher Education
  • Coproduction in learning and teaching
  • Student expectations and behaviour
  • Member, Society for Research into Higher Education `. (2013 - Present)
  • Member, Academy of Marketing. (2010 - Present)
  • Fellow, Higher Education Academy. (2013 - Present)

Administrative Roles and Responsibilities

  • Course Director - BSc Marketing. (September 2012 - Present)
  • Course Director - Joint Honours Business with Sociology/Public Policy. (September 2012 - Present)
  • Learning and Teaching Covenor, School. (September 2011 - September 2012)