Dr Chris Richardson

Marketing and Strategy Department

Chris Richardson Aston Business School

After graduating with a business degree and marketing diploma in the late 1970s Chris, joined the marketing team of Birmingham manufacturer Tucker Fasteners, a subsidiary of Black and Decker. The mid-80s saw a move into the bathroom industry with senior marketing positions at Doulton, Armitage Shanks and Glynwed Home Products and in 1999 Chris became Marketing Director of Halstead Boilers, manufacturers of heating equipment and a subsidiary of Glen Dimplex Group. During the 1990s, Chris gained an MBA from Aston Business School and is a Fellow of Chartered Institute of Marketing.

An extensive business career has meant significant involvement in the development of marketing and business strategy as well as the management of brands, new products and marketing communications . He has also had significant experience in the management of sales and after sales service environments.

In 2007, after 28 years in industry, Chris chose to move into HE, lecturing at a number of other universities before joining Aston Business School.

Position: Lecturer
Phone: +44(0)121 204 4863
Email: c.richardson3@aston.ac.uk
Room: ABS243

  • PGCE, University of Wolverhampton, 2008. Subject: Post Compulsory Education
  • MBA, Aston Business School, 1997.
  • BA, Wolverhampton Polytechnic, 1978. Subject: Business Studies
  • Diploma, Chartered Institute of Marketing, 1978. Subject: Marketing
  • Ph D, Aston Business School (Part time PhD to be completed). 

Academic

  • Teaching Fellow, Aston Business School. (2009 - Present)
  • Visiting Lecturer, Aston University. (2008 - 2009)
  • Visiting Lecturer, Birmingham City University. (2008 - 2009)
  • Visiting Lecturer, Birmingham University. (2008 - 2009)
  • Visiting Lecturer, Sutton Coldfield College. (2008 - 2009)
  • Visiting Lecturer, Wolverhampton University. (2008 - 2009)

Professional

  • Marketing Director, Halstead Boilers Ltd. (1999 - 2007)
  • Sales and Marketing Director, Aquadart Shower Enclosures. (1995 - 1999)
  • Product Controller, Armitage Shanks Bathrooms. (1991 - 1995)
  • Senior Product Manager, Doulton Bathrooms. (1987 - 1991)
  • Marketing Manager, Kenrick Jefferson Ltd. (1986 - 1987)
  • Product Development Manager, Tucker Fasteners Ltd. (1978 - 1986)
  • BEMDISS, MSc Dissertation EMM
  • BM1134, Introduction to Marketing Management
  • BM2250, Business to Business Marketing
  • BM2275, Business to Business Marketing&Relationship Management
  • BM2282, Marketing Communications
  • BM3326, Marketing Strategy
  • BM3338, Marketing Communications
  • BM3399, Strategic Management
  • BMM604, Marketing Strategy
  • BMM614, Integrated Marketing Communications
  • BPG100, Intercultural Communications
  • BPG101, Intercultural Communications (Term 2)
  • BUP100, Undergraduate Placement Assessment
  • DISS1, Dissertation Part 1
  • DISS2, Dissertation Part 2
  • MSCDISS, MSc Dissertation
  • XPBA01, Placement

 

  • Accountability
  • Marketing capabilities
  • Managerial virtues
  • Organizational scholarship
  • Fellow, High Education Academy.
  • Fellow, Chartered Institute of Marketing. (2008 - Present)
  • American Marketing Association.