Julius Stephan

Marketing and Strategy Department

Julius Stephan 1

Julius joined Aston Business School in September 2017 as a Lecturer in Marketing, having spent the previous 12 months as lecturer in Marketing at the International School of Management (ISM) in Germany. Prior to that he spent 3 years at Strathclyde Business School, Glasgow (UK) where he began his PhD studies in the area of consumption, markets and society and worked as a Tutor and Graduate Teaching Assistant in the Marketing Department. He holds a B.A. (Hons) degree in Business and Management from Sunderland University Business School (UK). Being a person that is open to new challenges, and acknowledging UK universities’ focus on both high educational quality and intercultural approaches to studying current developments in Business and Management, he received an MSc in International Marketing from Strathclyde University Business School. After graduating he worked several years in Marketing/Sales positions in different companies across industries (e.g. e-commerce, real estate).

Role: Lecturer in Marketing
Tel: 0121 204 4256
Email: j.stephan@aston.ac.uk
Room: ABS 427

  • BA Honours in Business & Management, University of Sunderland, 2009
  • Master of Science International Marketing (with distinction) University of Strathclyde, 2010
  • Postgraduate Certificate (PgCert) in Research Methods for Business and Management University of Strathclyde, 2014
  • Postgraduate Certificate (PgCert) in Learning and Teaching Aston University, 2019
  • PhD in Marketing, University of Strathclyde (in progress)


  • 2017– Date: Lecturer in Marketing, Aston Business School, Aston University. 
  • 2016-2017: Lecturer in Marketing, International School of Management (ISM), Campus Hamburg.
  • 2013 – 2016 : Graduate Teaching Assistant and Tutor in Marketing, Strathclyde Business School, Strathclyde University.


  • 2011-2013: Business Development Manager, Clavis International GmbH
  • 2010-2011: Sales Manager, Groupon Germany GmbH
  • 2008-2009: Marketing & Sales Manager, International Sport Consulting GmbH
  • 2006-2006: Marketing Assistant, German Tennis Federation (DTB)

Within the department he is a module leader for:

  • Introduction to Marketing (BM1155 – first year UG)
  • International Marketing (BM3309 – Final year UG) 
  • Consumer Behaviour (BMM641 - Postgraduate)

His current research interests can be subsumed within the following broad categories: 

  • Consumer Culture Theory including the study of consumers' identity (re-)construction through consumption (practices and possessions) during important, interconnected turning points in life (e.g. job loss and subsequent re-employment)
  • Consumer Vulnerability in terms of (temporary) marketplace exclusion (e.g. due to financial strain)
  • International Marketing including MEM decision-making of SMEs
Fellow of the Higher Education Academy (FHEA)
  • Stephan, J. (2019), Groupon - KAM gone wrong, in Baines, P.; Fill, C. & Rosengren, S. (2017). Marketing 4e. Oxford University Press
  • Stephan, J., Hamilton, K. and Aliakbar Jafari (2018) "Riches to Rags to Riches - Consumers' identity re-construction after having overcome a spell of poverty", in E - European Advances in Consumer Research Volume 11.
  • Stephan, J., Hamilton, K. and Aliakbar Jafari (2016) "Like a Phoenix from the Ashes" - Being (sustainably) happy after overcoming a spell of poverty, 41st Annual Macromarketing Conference, Dublin, Proceedings.
  • Stephan, J.M. (2015) 'Marketing at Work: Groupon - Making Life less boring through Direct Marketing on the Web'. In: Armstrong, G., Kotler, P., Harker, M.J. and Brennan, R. (2015) 'Marketing: An Introduction' 3e Pearson Prentice-Hall.
  • Stephan, J. (2015) “Cast Away awhile – Consumers’ (re-)construction of identity after having escaped a spell of financial hardship and its influence on symbolic brand consumption”, Academy of Marketing (AM) Proceedings (Conference Contribution).
  • Stephan, J.M., Hamilton K. and Aliakbar Jafari (2014) “Understanding Person-Brand Relationship Dynamics in cases of consumers transitioning into poverty and escaping from it. An explorative study of the transitory poor in Germany and their brands”, European Marketing Academy (EMAC) Proceedings