Professor Markus Blut

Marketing and Strategy Group


Markus is professor and chair in marketing at Aston Business School. Before joining Aston University, he worked as professor of marketing at Newcastle University Business School (UK). He was also a faculty member at University of Dortmund (Germany), Ramkhamhaeng University (TH), and University of Muenster (Germany). During the last years, he was invited as visiting professor at University of Alabama (USA), Florida Atlantic University (USA), and Curtin University (AUS). His research interests are related to service and retail marketing/management and he is particularly interested in new service technologies, international service marketing, retailing strategies, online retailing, consumer/retail shopper behaviour, and relationship marketing. He regularly works together with international firms on joint research and consulting projects, including BMW, Borussia Dortmund, Claas, Dr. Oetker, Henkel-Ecolab, KarstadtQuelle Bank, Karstadt Warenhaus, McDonald's, Mercedes-Benz, Merck, Procter and Gamble, Robert Bosch, and T-Mobile International among many others. Markus is regularly invited as keynote speaker on international conferences.

Markus has published 150 articles in established journals, books, and proceedings including the Journal of the Academy of Marketing Science, Journal of Retailing, International Journal of Research in Marketing, Journal of Service Research, Journal of Business Research, Psychology and Marketing, Industrial Marketing Management, European Journal of Marketing, and International Marketing Review. He frequently reviews articles for journals such as Journal of Marketing Research, Journal of Retailing, Journal of Service Research, Journal of Product Innovation Management, and British Journal of Management. Markus also serves as a member of the Editorial Review Board of Journal of Service Research. His research is regularly awarded with best paper awards. Markus received the prestigious 2017 “Best Article Award” of the Journal of Service Research. He was also ranked 9th in the 2017 retail ranking identifying leading retailing authors (Ketron et al. 2017). Recently, his research was awarded with the 2018 Best Short Paper Award of the International Conference on Information Systems.

Position:  Professor and Chair in Marketing
Phone number: +44 (0)121 204 4704
Room: ABS 241

  • Junior Professor of Marketing, TU Dortmund University.
  • PhD in Business Administration, University of Muenster.
  • Fellow of the Higher Education Academy (HEA).
  • 2016 – Date: Director of the Aston Centre for Retailing, Aston University.
  • 2016 – Date: Professor of Marketing, Aston Business School, Aston University. 
  • 2015: Visiting Professor, School of Marketing, Curtin Business School, Curtin University.
  • 2014: Visiting Professor, Marketing Department, College of Business, Florida Atlantic University.
  • 2012 – 2016: Professor of Marketing, Newcastle University Business School, Newcastle University.
  • 2009: Visiting scholar, Faculty for Management and Marketing, University of Alabama.
  • 2008 – 2012: Assistant Professor, TU Dortmund University, Germany.
  • 2004 – 2007: PhD candidate and lecturer, University of Muenster.

Aston University, UK

  • International Marketing
  • Retailing Management
  • Marketing Research

Newcastle University, UK

  • Services Marketing
  • e-Marketing
  • International Marketing
  • Doctoral Program
  • DBA Program

TU Dortmund University, Germany

  • Marketing Planning
  • Marketing Management
  • Market Research
  • Exercise Market Research
  • Marketing Operations
  • Marketing Seminar
  • Industrial Marketing
  • Cases in Industrial Marketing
  • Qualitative and Quantitative Methods
  • Independent Study Research
  • Multilevel Analysis with HLM
  • Experimental Research
  • Mixed-Methods in Marketing
  • Meta-Analysis
  • Doctoral Seminar

Zeppelin University, Germany

  • Marketing Management

University of Applied Science, Germany

  • Marketing Basics I
  • Marketing Basics II

Center for International Studies, Belarus

  • Services Management

University of Muenster, Germany

  • Retailing Management
  • Retail Information Systems
  • Retailing Seminar

Steinbeis University, Germany

  • Marketing Controlling

 Florida Atlantic University, USA

  • Meta-Analysis

Ramkhamhaeng University, Thailand

  • Consumer Behaviour
  • Current Issues in Marketing
  • Independent Study Research
  • International Marketing
  • Marketing Management
  • Product and brand Management
  • Retailing Management
  • Sales management
  • Wholesaling Management
Retail and Service Marketing/Management

  • Acceptance of remote services
  • Brand management and brand communication in e-retailing
  • Complaint management, store loyalty and customer equity
  • Consumer behaviour in retailing
  • Cross-cultural retail management
  • Customer loyalty schemes
  • E-commerce and online communities
  • Knowledge-intensive services
  • Management of franchise and services networks
  • Management of international retail brands
  • Price Management in retailing
  • Retail management and marketing
  • Service bundling
  • Service controlling
  • Service innovations and customer co-creation
  • Service quality and store loyalty
  • Service recovery paradox
  • Social media in online retailing
  • Technology-mediated services (i.e., self-service technology)
  • Transformative retail research
  • Word-of-mouth in e-retailing
Industrial Service Management
  • Autonomy in service networks
  • Buying Centre and service design
  • Customer-oriented leadership
  • Design of customer solutions
  • Industrial complaint management
  • Interaction competence of frontline employees
  • Knowledge management
  • Management of B2B service brands
  • Market driving versus market driven strategies
  • Personal selling and sales management
  • Remote services
  • Services profitability
  • Service profit chain
  • Standardization versus adaption of services
  • Transformation from producer to solution seller


Newcastle University Business School 

  • Customer Participation in New Service Development, School Research Fund. Funding: £500.‐‐ [duration: 02/2016‐05/2016]
  • Relationship Management in Service Industries, School Research Fund. Funding: £1,000.‐‐ [duration: 11/2015‐06/2016]
  • Customer Loyalty in Service Industries, Faculty Research Fund. Funding: £1,500.‐‐ [duration: 06/2015‐12/2015]
  • Customer Solution Selling, School Research Fund: 2,800.--€ / £2,025.‐‐ [duration: 05/2015‐10/2015]
  • Funding for PhD Scholarship. Funding: £75,000.-- [duration: 10/2014‐08/2017]
  • Service Innovation Management in Industrial Service Strategies, Faculty Research Fund. Funding: £2,330.‐‐ [duration: 07/2014‐7/2015] 

TU Dortmund University

  • INTER|DRIVE: Driving the Interaction Competence of Salespersons. Funding: £383,303.‐‐ [duration: 05/2010‐12/2012].
  • PREVIKIDS NRW: Improving Health Consciousness of the Youth in North-Rhine Westphalia. Funding: £800,937.‐‐ [duration: 01/2010‐12/2012]

Total amount of received funding: £1,782,282.--

Current PhD students

  • Ruolan Chen (Aston University)

  • Chutinida Phalusuk (Newcastle University)

  • Charles Kemp (Newcastle University)

  • Academy of Marketing Science (AMS)
  • Academy of Management (AOM)
  • American Marketing Association (AMA)
  • Association for Consumer Research (ACR)
  • Association for Information Systems (AIS)
  • European Marketing Academy (EMAC)

Selected Journal Articles

  • Blut, Markus, Christoph Teller, and Arne Floh (2018), “Testing Retail Marketing-Mix Effects on Patronage: A Meta-Analysis,” Journal of Retailing, 94 (2), 113-135.
  • Hubert, Marco, Markus Blut, Christof Backhaus, Christian Brock, and Tim Eberhardt (2017), “Acceptance of Smartphone-Based Mobile Shopping: Mobile Benefits, Customer Characteristics, Perceived Risk and the Impact of Application Context,” Psychology & Marketing, 34 (2), 175-194.
  • Blut, Markus (2016), “E-Service Quality: Development of a Hierarchical Model,” Journal of Retailing, 92 (4), 500-517.
  • Blut, Markus, Cheng Wang, and Klaus Schoefer (2016), “Factors Influencing the Acceptance of Self-Service Technologies: A Meta-Analysis,” Journal of Service Research, 19 (4), 396-416.
  • Blut, Markus, Heiner Evanschitzky, Christof Backhaus, John Rudd, and Michael Marck (2016), “Securing Business-to-Business Relationships: The Impact of Switching Costs,” Industrial Marketing Management, 52 (1), 82-90.
  • Ommen, Nils, Markus Blut, Christof Backhaus, and David Woisetschläger (2016), “Toward a Better Understanding of Stakeholder Participation in the Service Innovation Process: More than one Path to Success,” Journal of Business Research, 69 (7), S. 2409-2416.
  • Blut, Markus, Nivriti Chowdhry, Vikas Mittal, and Christian Brock (2015), “E-Service Quality: A Meta-Analytic Review,” Journal of Retailing, 91 (4), 679-700.  
  • Blut, Markus, Carly Frennea, Vikas Mittal, and David Mothersbaugh (2015), “How Procedural, Financial, and Relational Switching Costs Affect Customer Satisfaction and Loyalty Outcomes: A Meta-Analysis,” International Journal of Research in Marketing, 32 (2), 226-229. 
  • Blut, Markus, Sharon Beatty, Heiner Evanschitzky, and Christian Brock (2014), “The Impact of Service Characteristics on the Switching Costs-Customer Loyalty Link,” Journal of Retailing, 90 (2), 275-290.
  • Nagengast, Liane, Heiner Evanschitzky, Markus Blut, and Thomas Rudolph (2014), “New Insights in the Moderating Effect of Switching Costs on the Satisfaction-Loyalty Link,” Journal of Retailing, 90 (3), 408-427.
  • Brock, Christian, Markus Blut, Heiner Evanschitzky, and Peter Kenning (2013), “Satisfaction with Complaint Handling: A Replication Study on its Determinants in a Business-to-Business Context,” International Journal of Research in Marketing, 30 (3), 319-322.
  • Paluch, Stefanie and Markus Blut (2013), “Service Separation and Customer Satisfaction: Assessing the Service Separation/Customer Integration Paradox,” Journal of Service Research, 16 (3), 415-427.
  • Evanschitzky, Heiner, Christian Brock, and Markus Blut (2012), “Will You Tolerate This? The Impact of Affective Commitment on Complaint Intention and Post-Recovery Behavior,” Journal of Service Research, 14 (4), 410-425.
  • Evanschitzky, Heiner, B. Ramaseshan, David Woisetschläger, Verena Richelsen, Markus Blut, and Christof Backhaus (2012), “Consequences of Customer Loyalty to the Loyalty Program and to the Company,” Journal of the Academy of Marketing Science, 40 (5), 625-638.
  • Blut, Markus, Christof Backhaus, Tobias Heussler, David Woisetschläger, Heiner Evanschitzky, and Dieter Ahlert (2011), “What to Expect after the Honeymoon: Testing a Lifecycle Theory of Franchise Relationships,” Journal of Retailing, 87 (3), 306-319.
  • Töllner, Alke, Markus Blut, and Hartmut H. Holzmüller (2011), “Customer Solutions in the Capital Goods Industry: Examining the Impact of the Buying Center,” Industrial Marketing Management, 40 (5), 712-722.
  • Evanschitzky, Heiner, Florian von Wangenheim, David Woisetschläger, and Markus Blut (2008), “Consumer Ethnocentrism in the German Market,” International Marketing Review, 25 (1), 7-32, 2008. 

Recent Conference Presentations

  • Backhaus, C. /Evanschitzky, H./Blut, M./Woisetschläger, D. (2016): “Identifying Contingencies for the Autonomy-Performance Relationship,” British Academy of Management Conference, September 6-8, 2016, Newcastle upon Tyne, United Kingdom.
  • Blut, M./Backhaus, C./Woisetschläger, D./Evanschitzky, H. (2016): “Overcoming Franchisee Disillusionment: The Role of Individual and System-level Factors,” AMA Winter Educators’ Conference, Las Vegas, Nevada, USA, February 26-28, 2016.
  • Hubert, M./Blut, M./Backhaus, C./Brock, C./Eberhardt, T. (2016): “Mobile Commerce – The Moderating Roles of Perceived Risk and Application Context,” 2016 Global Marketing Conference, Hong Kong, China, July 21-24, 2016.
  • Meik, J./Brock, C./Blut, M. (2016): “Managing Customer Integration – The Crucial Role of Frontline Employees,” 2016 Global Marketing Conference, Hong Kong, China, July 21-24, 2016.
  • Phalusuk, C./Blut, M./Schoefer, K./Ness, M. (2016): “Customer Attributions of Service Failures within Service Delivery Networks: Development of a Conceptual Framework,” British Academy of Management Conference, September 6-8, 2016, Newcastle upon Tyne, United Kingdom.
  • Phalusuk, C./Blut, M./Schoefer, K./Ness, M. (2016): “Towards a Conceptual Framework for Understanding Customer Evaluations of Service Failures within Service Delivery Networks,” 2016 SERVSIG Conference, Maastricht, Netherlands, June 17-19, 2016.
  • Phalusuk, C./Blut, M./Schoefer, K./Ness, M. (2016): “Towards a Conceptual Framework for Understanding Customer Evaluations of Service Failures within Service Delivery Networks,” European Marketing Conference, May 24-27, 2016, Oslo, Norway.
  • Zhang, R./Blut, M./Schoefer, K. (2016): “Customer Outrage Following Service Failure: A Qualitative Research,” 2016 SERVSIG Conference, Maastricht, Netherlands, June 17-19, 2016.
  • Zhang, R./Blut, M./Schoefer, K. (2016): “Customer Outrage Following Service Failure: A Qualitative Research,” European Marketing Conference, May 24-27, 2016, Oslo, Norway.