Markus is professor and chair in marketing at Aston Business School. Before joining Aston University, he worked as professor of marketing at Newcastle University Business School (UK). He was also a faculty member at University of Dortmund (Germany), Ramkhamhaeng University (TH), and University of Muenster (Germany). During the last years, he was invited as visiting professor at University of Alabama (USA), Florida Atlantic University (USA), and Curtin University (AUS). His research interests are related to service and retail marketing/management and he is particularly interested in new service technologies, international service marketing, retailing strategies, online retailing, consumer/retail shopper behaviour, and relationship marketing. He regularly works together with international firms on joint research and consulting projects, including BMW, Borussia Dortmund, Claas, Dr. Oetker, Henkel-Ecolab, KarstadtQuelle Bank, Karstadt Warenhaus, McDonald's, Mercedes-Benz, Merck, Procter and Gamble, Robert Bosch, and T-Mobile International among many others. Markus is regularly invited as keynote speaker on international conferences.
Markus has published 150 articles in established journals, books, and proceedings including the Journal of the Academy of Marketing Science, Journal of Retailing, International Journal of Research in Marketing, Journal of Service Research, Journal of Business Research, Psychology and Marketing, Industrial Marketing Management, European Journal of Marketing, and International Marketing Review. He frequently reviews articles for journals such as Journal of Marketing Research, Journal of Retailing, Journal of Service Research, Journal of Product Innovation Management, and British Journal of Management. Markus also serves as a member of the Editorial Review Board of Journal of Service Research. His research is regularly awarded with best paper awards. Markus received the prestigious 2017 “Best Article Award” of the Journal of Service Research. He was also ranked 9th in the 2017 retail ranking identifying leading retailing authors (Ketron et al. 2017). Recently, his research was awarded with the 2018 Best Short Paper Award of the International Conference on Information Systems.
Position: Professor and Chair in Marketing Phone number: +44 (0)121 204 4704 Email: firstname.lastname@example.org Room: ABS 241
Aston University, UK
Newcastle University, UK
TU Dortmund University, Germany
Zeppelin University, Germany
University of Applied Science, Germany
Center for International Studies, Belarus
University of Muenster, Germany
Steinbeis University, Germany
Florida Atlantic University, USA
Ramkhamhaeng University, Thailand
Newcastle University Business School
TU Dortmund University
Total amount of received funding: £1,782,282.--
Current PhD students
Ruolan Chen (Aston University)
Chutinida Phalusuk (Newcastle University)
Charles Kemp (Newcastle University)
Selected Journal Articles
Recent Conference Presentations
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