Andreas Schroeder

Andreas Schroeder 003

             Position: Senior Lecturer

              Phone: +44(0)121 204 3342


              Room: ABS 256

Andreas’s research and teaching interests lie in the systems and strategies needed to help businesses grow through the use of information technology (IT). He began his career as a project manager for process engineering in the chemical industry in Germany. His work led him to be involved in the design and specification of IT systems for business processes, and he decided to pursue the topic to study a Masters Degree and PhD in Wellington, New Zealand. 

Andreas’s research specialties have focused on understanding how businesses select and acquire the IT systems they need, and then how to integrate them into the business to get the most value from them. He has taught undergraduate and postgraduate modules on e-commerce, databases, business management and the global management of IT at City University in Hong Kong, The Open University and the University of Buckingham.

He is a core member of the Advanced Service Group (ASG), a centre of excellence in research and practice on servitization and advanced services. At ASG he leads the research on the role and value of data in the context of advanced services. Servitized products are largely part of the ‘Internet of Things’ and manufacturers and customers co-create data when products are used. For manufacturers this data has strategic value when aggregated, allowing them to better understand their market, their customer needs and their service provision, and refine their business models. Capturing and interpreting the ‘in-use’ data gives the manufacturer significant competitive advantage and helps to secure future business with the customer; many businesses are yet to capture the full value of this innovation.

Podcast with ‘Manufacturing at Heart’ (2016): It Isn’t About Data — It’s About What You Do With It


Interview with ‘The Manufacturer’ (2016): IoT and your servitization journey


Webcast with ‘Oracle’ (2016): Servitization and the Future of Manufacturing


Industry whitepaper (2016): Advanced Services and Telematics


Interview with ‘Field Service Digital’ (2016): Is Truck-as-a-Service the Future of Fleet Management?


Industry whitepaper (2015): Manufacturers’ Advanced Services: IoT as the key to profitability and growth


Interview with ‘Field Service Digital’ (2015): As Manufacturers Assume Service Role, What’s Left for Field Service?


  • Postgraduate Certificate in Learning and Teaching in Higher Education (PGCert), Aston University, 2015.
  • Ph D, Victoria University of Wellington, 2008. Subject: Commerce & Administration with a focus on Management Information Systems 




  • Senior Lecturer, Aston Business School. (September 1, 2013 - Present)
  • Senior Lecturer, Buckingham University. (June 1, 2011 - August 31, 2013)
  • Lecturer, Buckingham University. (February 1, 2010 - May 31, 2011)
  • Research Associate, Open University. (May 1, 2009 - January 31, 2010)
  • Research Fellow, City University of Hong Kong. (2008 - 2009)
  • Sessional Lecturer, City University of Hong Kong. (2007 - 2008)
  • Sessional Lecturer, Victoria University of Wellington, New Zealand. (2003 - 2006)


Current module leader for:


  • BNM805 Foundations of Business Systems
  • BN3320 Managing IT in a Global context
  • BN2237 Databases
  • BUP102, IBML Undergraduate Placement Assessment
  • MBAPROJA, MBA Project
  • MSCPROJ, MSc Project


Previous teaching involvements:


  • BNM830 Managing Multi-Organisational Enterprises & Enterprise Systems
  • BN3389 Theory and Practice eCommerce


  • Digitalization and Internet of Things
  • Business value of IT
  • Servitization, Product-Service Systems and Business Transformation
  • Business Value Networks


  • 2016-2019 ”Circ€uit: Marie Curie ETN” from European Commission Horizon 2020 (amount 4 million Euro).
  • 2016 ”Enhancing Relevance and Impact in Brazil for Research in Green Technology Management & Product-Service Systems” from Newton workshop grants (amount 35,950 GBP).
  • 2016-2019 “TRAN-SIP: Transforming SMEs to improve their revenues through the adoption of advanced services” from European Regional Development Fund (amount 1,130,000 GBP).
  • 2015 “Understanding Transactive Memory System and Geographical Dispersion in Team Context: A Cross-level Perspective” from University Grants Committee (Hong Kong) (amount 31,263 GBP).


  • Fellow, Higher Education Academy (2014 - Present)
  • Member, Association of Information Systems. (2008 - Present) 


 Journal Publications


  • Fang, Y., R. Kwok & Schroeder, A., (2014) Knowledge processes in virtual teams: consolidating the evidence. Behaviour & Information Technology. 33 (5), 486-501.
  • Aubert, B., Schroeder, A. & Grimaudo J.(2012), IT as enabler of sustainable farming: an empirical analysis of farmers’ adoption decision of precision agriculture technology. Decision Support Systems. 15 (1), 510–520.
  • Schroeder, A., & Wagner, C. (2012) Governance of Open Content Creation: A Conceptualisation and Analysis of control and guiding mechanisms in the open content domain. Journal of the American Society of Information Science and Technology. 62 (10), 1947-1959.
  • Schroeder, A., Pauleen, D., & Huff, S. (2012) KM governance: the mechanisms for guiding and controlling KM program. Journal of Knowledge Management. 16 (1), 3-21.
  • Harrigan, P., Schroeder, A., Qureshi, I., Fang, Y., Ibbotson, P., Ramsey, E., Meister, D. (2010/2011) Internet technologies, eCRM Capabilities, and performance benefits for SME’s: An exploratory study. International Journal of Electronic Commerce. 15 (2), 7–45.
  • Minocha, S., Schroeder, A., & Schneider, C. (2011) Role of the educator in social software initiatives in further and higher education: A conceptualisation and research agenda. British Journal of Educational Technology. 42 (6), 889-903.
  • Schroeder, A., Minocha, S., & Schneider, C. (2010) The strengths, weaknesses, opportunities and threats of using social software for higher and further education teaching and learning. Journal of Computer Assisted Learning. 26 (3), 159–174.
  • Wagner, C., Schroeder, A. (2010) Capabilities and roles of enterprise wikis in organizational communication. Technical Communication. 57 (1), 68-89.
  • Wagner, C., Schroeder, A., Wong W.Y., Shum, A. (2010) Exploring the Enterprise Value of Wikis through Media Choice Theories. International Journal of Knowledge and Systems Science. 1(2), 15-26.
  • Schroeder, A., Minocha, S., & Schneider, C. (2010) Social software in higher education: The diversity of applications and their contributions to students’ learning experiences. Communications of the Association of Information Systems. 26 (25), 547-564.
  • Schroeder, A., Fang Y., & Lee, B. (2009) Managing knowledge in a business intelligence consulting project. Pacific Asia Journal of the Association for Information Systems. 1 (3), pp. 41-65.
  • Schroeder, A., Pauleen, D., & Huff, S. (2009). Emerging evidence on linkages between Knowledge Management (KM) governance and management strategy: the case of two organisations. International Journal of Knowledge Management Studies, 3 (1-2), 4-21.
  • Schroeder, A., & Pauleen, D. (2007). KM Governance: Investigating the case of a knowledge intensive research organisation. Journal of Enterprise Information Management, 20(4), 414-431.
Book Chapters
  • Alwasel, A., Clegg, B., Schroeder, A., (2016). Outsourcing to Cloud-based Computing Services in Higher Education in Saudi Arabia, in ‘Design Solutions for User-Centric Information Systems’, IGI Global.
  • Schroeder, A., Pauleen, D., & Huff, S. (2010). Governance and leadership of knowledge management. In P. Yoong (Ed.) Leadership in the Digital Enterprise: Strategies for Planning and Training (pp. 46-61). Hershey, PA: Idea Group Inc.
  • Schroeder, A., & Hope, B. (2007).We don’t sell plastic buckets: A New Zealand sheep meat supply chain. In V. Hooper (Ed.), New Zealand Case Studies in Information Systems (pp. 32-35). Auckland: Pearson Education New Zealand.
  • Schroeder, A., & Hope, B. (2006). Information Flows in a New Zealand Sheep Meat Supply Chain. In W. Y. C. Wang, M. S. H. Heng & P. Y. K. Chau (Eds.), Supply Chain Management: Issues in the New Era of Collaboration and Competition (pp. 45-62). Hershey, PA: Idea Group Inc. 


Conference Proceedings


  • Schroeder A. (2016) Capturing the benefits of digitalization and service innovation: A business network perspective, ICIS 2016 SIGSVC: Service Science Workshop, Dublin, Ireland.
  • Schroeder A. Evans D. (2016) Advanced Services and Telematics: Improving performance and profitability across the Road Transport Industry, Microlise Conference, Coventry, UK.
  • He, J., Schroeder A., Fang, Y., Hsieh JJ Po-An (2016) Converting expertise dissimilarity to creativity: Impacts of team TMS and geographical dispersion, Academy of Management Conference, Anaheim, CA. Finalist for the Samsung Best Paper Award and the Carolyn Dexter Award at the Academy of Management.
  • Bigdeli, A., Baines, T., Schroeder A., Brown, S., Musson, E., Shi, VG. (2016) Measuring the adoption of servitization in manufacturing firms, Academy of Management Conference, Anaheim, CA.
  • Schroeder, A., Galera-Zarco C., Baines, T., Bigdeli A., Evans, D. (2016) Barriers to capturing the value of advanced services and digitisation in the road transport industrySpring Servitization Conference, Manchester, UK.
  • Schroeder, A., Aubert, B., (2015) Barriers to IT exit, International Conference on Information Systems (ICIS), Ft Worth, TX.
  • Schroeder, A., Kotlarsky, J., (2015) Digital Resources and Advanced Services: a VRIN analysis, Spring Servitization Conference, Birmingham, UK.
  • Aubert, B., Schroeder, A., (2015) Ghosts haunting our Infrastructure: the Eternal life of legacy applications, Groupe de Recherche en Systèmes d’information, HEC Montreal, Canada.
  • Schroeder, A., Kotlarsky, J. (2014), Servitization and IT-driven innovation Spring Servitization Conference, Birmingham, UK.
  • Stacey, J., A. Schroeder & D. Bardhan Correia, Initial trust formation in a SAAS context, 18th Annual Conference of the UK Academy for Information Systems, Oxford, 2013.
  • He, J., Fang, Y., Schroeder A. (2012), Transactive memory systems, knowledge integration, and team performance in geographically dispersed teams. European Conference on Information Systems (ECIS), Barcelona, Spain.
  • Schroeder, A. & C. Wagner (2010), Controlling the open content creation process: An analysis of control mechanisms using the repertory grid method, 15th Annual Conference of the UK Academy for Information Systems.
  • Pauleen, D., Harmer, B., Schroeder, A. (2008). Cause or cure: Technologies and Work Life Balance. Paper presented at the International Conference on Information Systems (ICIS), Paris, France.
  • Schroeder, A. & Wagner, C. (2008) Understanding Governance of Open Content Creation: An Analysis using the Repertory Grid Method. Paper presented at the 7th Workshop on e-Business (WeB 2008). A pre-ICIS 2008 conference in Paris, France.
  • Wagner, C, Schroeder, A. & Wong W. Y. (2008) An Evaluation of Enterprise Wikis Using Media Choice Theories. Paper presented at Knowledge Management Asia-Pacific (KMAP) conference in Guangzhou, China.
  • Harrigan, P., Schroeder, A., Qureshi, I., Fang, Y., Ibbotson, P., Ramsey, E., Meister, D. (2008). eCRM Technologies, Capabilities and SME Performance Benefits. Paper presented at the Pacific Asian Conference on Information Systems (PACIS), Suzhou, China.
  • Schroeder, A., Pauleen, D., & Huff, S. (2007). Towards a framework for understanding and optimizing KM governance. Paper presented at the International Conference on Information Systems (ICIS), Montreal, Canada.
  • Schroeder, A., Pauleen, D., & Huff, S. (2007). Researching KM governance: a qualitative approach, Paper presented at the Qual-IT Conference, Wellington, New Zealand.
  • Schroeder, A., Pauleen, D., & Huff, S. (2006). The governance of knowledge management: The case of KM in a divisionalised corporation. Paper presented at the conference Knowledge Management Asia-Pacific (KMAP), Hong Kong.
  • Schroeder, A. (2005). KM Governance - a research project in progress. Paper presented at the Australasian Conference on Information Systems (ACIS), Sydney, Australia.
  • Schroeder, A., & Pauleen, D. (2005). The emergence of KM Governance in a knowledge intensive research organisation. Paper presented at the conference Knowledge Management Asia-Pacific (KMAP), Wellington, New Zealand.
  • Schroeder, A., & Hope, B. (2004). Information flows in a New Zealand sheep meat supply chain. Paper presented at the Australasian Conference on Information Systems (ACIS), Hobart, Australia.