Dr Victoria Uren at Aston University

 Operations and Information Management Department

Victoria Uren

Dr Victoria Uren has worked at Aston University since September 2011.  Before joining Aston she worked as a senior researcher on several collaborative projects and as an information scientist.  Her current research concerns, social media, games in education, and value creation from data.  Previous research concerned the use of structured metadata in semantic search and semantic annotation.

Position:  Lecturer in Business Information Systems
Phone: +44 (0)121 204 3707
Email:   v.uren@aston.ac.uk 
Room: ABS268
Website:  www.snowfall.co

Aston University, PGCert, (2013)University of Portsmouth, PhD, Computer Science, (2001) Thesis title: Combining Text CategorizersUniversity of Sheffield, MSc Information Science (1989)Swansea University, BSc Chemistry (2:1) (1988)

May 2009 to August 2011, Senior Research Fellow in the OAK (Organizations, Information and Knowledge) research group, Department of Computer Science.
2001-2009, Research Fellow at Knowledge Media Institute (KMi), The Open University, Milton Keynes, UK.
1991-1997, Information Scientist, The Welding Institute (TWI), Abington, Cambridge, UK.
1989-1992, Technical Editor, Cambridge Crystallographic Data Centre (CCDC), Cambridge, UK.

  • BN101D Introduction to Business Organizations
  • BN2225 Business Game
  • BN2234 IT and Web Development
  • BN2289 Enterprises Resources Planning
  • BN3389 Theory & Practice of eCommerce
  • BNM804 Enterprise Resource Planning




  • Social media
  • Games in education
  • Value cocreation from data


  • Baines, T., Brewster, C. & Uren, V. Transforming the adoption of Product-Service Systems through innovations in applied gaming technology 31/01/13 → 31/01/18 £727,671, Engineering and Physical Sciences Research Council



  • Uren, V., Wright, D, Scott, J., He, Y., Saif, H., Social Media and Sentiment in Bioenergy Consultation, International Journal of Energy Sector management, Vol. 10, No. 1, 2016, p. 87-98.

  • Vanderlei Freitas Junior, Victoria Uren, Christopher Brewster, Alexandre Leopoldo Gonçalves, Ontology for Performance Measurement Indicators’ Comparison, International Journal of Digital Information and Wireless Communications (IJDIWC), 2016, vol 6, no 2.
  • Petridis, P., Hadjicosta, K., Victor Shi Guang, Dunwell, I., Baines, T., Bigdeli, A., Bustinza, O., Uren, V., State of the art in Business Games, International Journal of Serious Games, Vol 2, No 1 (2015)
  • Uren, V., Dadzie A.-S., Public science communication on Twitter: A visual analytic approach , Aslib Journal of Information Management, 2015, vol. 67, issue 3, pp. 337-355.
  • Lopez, V., Uren, V., Sabou, R. M., Motta, E. (2011). Is question answering fit for the semantic web?: a survey.
  • Uren, V., Sabou, M., Motta, E., Fernandez, M., Lopez, V., Lei, Y. (2010). Reflections on five years of evaluating semantic research systems. To appear in International Journal of Metadata, Semantics and Ontologies, 5(2), 87-98.

  • Shum Buckingham, S. J., Uren, V., Li, G., Sereno, B., Mancini, C. (2007). Modeling naturalistic argumentation in research literatures: Representation and interaction design issues.
  • Zhu, J., Goncalves, A., Uren, V., Motta, E., Pacheco, R. C., Eisenstadt, M., Song, D. (2007). Relation discovery from web data for competency management.

 Book Chapters

  • Dadzie, A.-S., Uren, V., Ciravegna, F. (2011). Ontology-Based Knowledge Capture and Sharing in Enterprise Organisations.
  • Shum Buckingham, S., Uren, V., Li, G., Domingue, J., Motta, E. (2003). Visualizing Internetworked Argumentation. In: Visualizing Argumentation - Software Tools for Collaborative and Educational Sense-making.

 Conference Proceedings

  • Uren, V., Petridis, P, This Beer is Off! Buiding a dialogue game for servitization. Spring Servitization Conference, 18-19 May 2015, Aston Business School, UK.
  • Vanderlei Freitas Junior, Victoria Uren, Christopher Brewster, Alexandre Leopoldo Gonçalves, Semantic representation for comparison of performance measurement indicators, In Proceedings International Conference on Semantic Web Business and Innovation (SWBI2015).

  • Petridis, P., Uren, V., Baines, T., Lameras, P., Pisithpunth, C., Guang Shi, V., iServe: A Serious Game for Servitization, In: IMCL2014 – 2014 International Conference on Interactive Mobile Communication Technologies and Learning 13-14 November 2014, Thessaloniki, Greece.

  • Nunes, B., Uren, V., Vlachopoulos, P., Experimental evaluation of group communication techniques for higher education learning and teaching activities. In Proceedings International Association for Management of Technology (IAMOT) 2014.

  • Uren, V., Dadzie, A. S. (2013). Nerding Out on Twitter: Fun, Patriotism and #Curiosity. In MSM 2013 Making Sense of Microposts.
  • Uren, V., Dadzie, A.-S. (2012). Ageing Factor: a Potential Altmetric for Observing Events and Attention Spans in Social Media.
  • Zhang, Z., Webster, P., Uren, V., Varga, A., Fabio, C. (2012). Automatically Extracting Procedural Knowledge from Instructional Texts using Natural Language Processing.
  • Hartmann, M., Stander, M., Uren, V. (2011). Adapting workflows to intelligent environments.
  • Liu, H., Mulholland, P., Song, D., Uren, V., Ruger, S. (2011). An information foraging theory based user study of an adaptive user interaction framework for content-based image retrieval..
  • Dadzie, A.-S., Uren, V., Zhang, Z., Webster, P. (2011). An integrated environment for semantic knowledge work.
  • Fernandez, M., LOpez, V., Motta, E., Zhang, Z., Uren, V. (2011). Ontology augmentation: Combining semantic web and text resources.
  • Uren, V., Dadzie, A.-S. (2011). Relative Trends in Scientific Terms on Twitter.

Presentations Given

  • Public Science Communication on Twitter, Systems and Data Analytics Workshop, 18 Sept 2015 Slides

  • Servitization - a knowledge perspective, Feb 2015. Slides
  • This Beer is Off! building a dialogue game for servitization, In: Spring Servitization conference 2015 slides
  • Analysing Public Engagement with Science on Twitter, Invited talk at The Open University 17 July 2014 Slides.

Administrative Roles and Responsibilities 

  • Programme Director Degree Apprenticeship in Digital and Technology Solution (BSc)