Panagiotis Petridis

Operations & Information Management Department

Panos Petridis

Panos has spent his entire career working in the field of virtual reality, simulation and gaming; something which he enjoys as a hobby as much as a vocation. His interest is in how these technologies can be used to change people’s behaviours, to help them make decisions and learn about things through realistic simulated experiences.

He has worked on and managed a large number of funded research projects developing virtual realities for use across a range of industries such as cultural heritage, construction, manufacturing and housing. While working as a Research Fellow at the University of Salford, he was involved in a project with a number of partners including Corus and house builder Taylor Woodrow. The project conducted research into the logistics and supply chain issues involved in off-site manufacturing, to create a serious game-based training tool for construction project managers.

A project Panos has managed more recently is a collaboration with energy companies and housing associations, using sensors in smart buildings and combining this with gaming to influence behaviours around household energy usage. The technology is used to help householders and tenants to visualise their energy consumption and uses league tables to generate a sense of achievement by reducing energy usage.

Throughout his career, Panos has enjoyed a balance of research and teaching, which gives him the opportunity to pass on his knowledge of the latest developments in technologies and his experience in research project management to inspire the next generation of programmers to grasp the potential of serious games and bring about transformation within industry. He has supervised several PhDs, teaches undergraduate and Masters students, and was the Director of the MSc in Serious Games and Digital Content at Coventry University’s Serious Games Institute for three years.

Position: Senior Lecturer in Gamification
Phone number: 0121 204 5344
Room number: ABS 274 

  • PGCert, University of Coventry, 2014, Subject: Higher Education Professional Practice
  • PhD, University of Sussex, 2007, Subject: Interactions in 3D Cultural Heritage System
  • MEng in Computer System Engineering, University of Sussex, 2001
  • Senior Lecturer, Aston Business School (2014- present)
  • Research Fellow , The Serious Games Institute, Coventry University(2011-2014)
  • MSc Director in Serious Games and Digital Content, The Serious Games Institute Coventry University (2011-2013)
  • Senior Research Assistant, The Serious Games Institute, Coventry University (2009-2011)
  • Research Fellow, Salford University (2007-2009)
  • Associate Tutor, Sussex University (2001-2007)
  • Research Officer, Sussex University (2004-2007)


  • BN2225 - FOM2/2 Business Game
  • BN3385 – Effective Project Delivery
  • BN3350 -Principles of Project Management
  • BN2231 – Decision Support Systems
  • BN2229 – Systems Analysis Project


  • Human computer interaction
  • 3D Interfaces and Haptic Devices
  • Pervasive and ubiquitous computing
  • Smart Buildings
  • Serious Games and Immersive Learning
  • Serious Games and Virtual Worlds
  • Computer graphics and visualisation
  • Gamification
  • EPSRC, Transforming the adoption of Product-Service Systems through innovations in applied gaming technology, 2013-2018, £478,591
  • EPSRC, An Intelligent Digital Household Network to Transform Low Carbon, Lifestyles, 2013-2018, £620,000
  • Member, Institute of Electrical and Electronics Engineers, IEEE (2009-present)
  • Member, Association for Computing Machinery, ACM (2009- present)
  • Fellow, Higher Education Academy (2014-present)


  1. Liarokapis F., Debattista, K., Vourvopoulos, A., Ene,A., Petridis,P., “Comparing Interaction Techniques for Serious Games through Brain-Computer Interfaces: A User Perception Evaluation Study”, To Appear in Journal ofEntertainment Computing
  2. Georgina Wood, Dan van der Horst, Rosie Day, Anastasios G. Bakaoukas, Panagiotis Petridis, Shuli Liu, Latifimran Jalil, Mark Gaterell, Elise Smithson, John Barnham, Debbie Harvey, Benqiang Yangand Charn Pisithpunth, “Serious games for energy social science research”, To Appear inJournal of Technology Analysis & Strategic Management
  3. Mortara,M., Catalano,C. E., Bellotti,F., Fiucci,G., Houry-Panchetti,M., Petridis,P., Learning cultural heritage by serious games., Elsevier Journal of Cultural Heritage, DOI:
  4. 11016/j.culher.2013.04.004
  5. Petridis, P., Dunwell, I., Liarokapis, F., Constantinou, G., Arnab, S., de Freitas, S., and Hendrix, M. (2013) 'The Herbert Virtual Museum'.Journal of Electrical and Computer Engineering2013, 487970. Available from

5.       Petridis P., Dunwell I., Panzoli, D., de Freitas S. (2011), Game Engines Selection Framework for High Fidelity Serious Application. In International Journal of Interactive Worlds. To Appear.

6.       Dunwell, I., Hendrix. M., Arnab, S., Petridis, P., Protopsaltis, A., Pierri, A., Rosciano, M., and de Freitas, S. (2012) Facilitating Intuitive-Guided Learning in a Serious Game through Integration with a Learning Content Management System. Accepted for publication in the Journal of Computer Assisted Learning (JCAL).

7.       Scarle,S., Arnab,S., Dunwell,I., Petridis,P., Protopsaltis,A., de Freitas,S. (2012). E-commerce transactions in a virtual environment: virtual transactions. Electronic Commerce Research 12(3), 379-407. ISSN: 1389-5753



1.       Hendrix,M., Protopsaltis,A., Dunwell,I., Petridis,P., Arnab,S., de Freitas,S. (2012). Repurposing, Integrating, and Rating Serious Games as Learning Objects in Jovanovic,J. and Chiong,R. (ed.) Technological and Social Environments for Interactive Learning. Informing Science Press, Santa Rosa, CA, USA

2.       Arnab,S., Petridis,P., Dunwell,I., de Freitas,S. (2011). Enhancing learning in distributed virtual worlds through touch: a browser-based architecture for haptic interaction in Ma,M., Oikonomou,A., Jain,L.,C. (ed.) Serious Games and Edutainment Applications. Springer Verlag. ISBN: 978-1-4471-2160-2

3.       Doulamis, A., Liarokapis, F., Petridis, P., Miaoulis, G. Serious Games for Cultural Applications Intelligent Computer Graphics 2011, Studies in Computational Intelligence, Plemenos, D., Miaoulis, G. (Eds.), Springer-Verlag, Volume 374/2012, 97-115, 2011. (ISBN: 978-3-642-15689-2)

  1. W. Nadim, M. Alshawi, J. Goulding, P. Petridis, and M. Sharp, Virtual Reality Interactive Learning Environment,  In Open Building Manufacturing Key Technologies, Applications, and Industrial Cases, Book Chapter, 153-182, ISBN 978-951-38-7144-4




  1. Lameras, P., Petridis, P, Torrens, K, Dunwell, I, Hendrix, M, Arnab, S. (2014). Training Science Teachers to Design Inquiry-Based Lesson Plans through a Serious Game. The Sixth International Conference on Mobile, Hybrid, and Online Learning, Spain, Barcelona, March 23-27 2014 (Best Paper Award).
  2. Dunwell I., de Freitas, S., Petridis, P., Hendrix, M., Arnab, S., Lameras,P., Stewart, C. (2014). A Game-Based Learning Approach to Road Safety: The Code of Everand, CHI '14 Proceedings of the SIGCHI Conference on Human Factors in Computing Systems,pp 3389-3398, ISBN: 978-1-4503-2473-1
  3. Dunwell, I., Petridis,P., Lameras, P., Hendrix, M., Doukianou, S., Gaved, M., Assessing the Reach and Impact of Game-Based Learning Approaches to Cultural Competency and Behavioural Change, 2nd International Workshop on Intelligent Digital Games for Empowerment and Inclusion, Haifa, Israel, 24 February, 2014.
  4. Victor Guan Shi, Ridgway, K.,Baldwin, J., Scott, R., Baines, T., Lightfoot, H., (2014). Gamification for Servitization, in Proceedings of the 2ndSpring Servitization Conference (SSC2014),pp 159-165, ISBN: 978-1-85449-472-6
  5. Petridis, P., Hadjicosta, K.,Dunwell, I., Lameras, P., Baines, T., Victor Guan Shi, Ridgway, K., Baldwin, J., Lightfoot, H. (2014). Gamification: Using Game Mechanics to Promote a Business, in Proceedings of the 2ndSpring Servitization Conference (SSC2014),pp 166-172, ISBN: 978-1-85449-472-6
  6. Petridis P., Uren V., Baines T., Lameras P., Pisithpinth C., Victor Guang Shi, “IServe: A Serious Game for Servitization” , IMCL2014: 2014 International Conference on Interactive Mobile Communication Technologies and Learning
  7. Woodcock, A., Petridis, P., Liotopoulos, F. ,Georgiadis, A., Brady, L. (2014). The Challenges of Developing an Online Tool to Measure the Quality of the Passenger Experience in a PanEuropean Context. Human-Computer Interaction. Applications and Services, Lectures Note in Computer Science, M. Kurosu, Springer International Publishing. 8512: 545-555.
  8. Pisithpunth, C., Petridis, P., Lameras, P.,Dunwell, I., (2014). THE GROWTH: An Environmental Game Focusing on Overpopulation Issues. Virtual, Augmented and Mixed Reality. Applications of Virtual and Augmented Reality, Lecture Notes in Computer Science. R. Shumaker and S. Lackey, Springer International Publishing. 8526: 210-221.
  9. Petridis,P., Uren,V., Baines, T., Lameras, P.,Pisithpunth, C., Guang Shi, V., “iServe: A Serious Game for Servitization” IMCL2014 – 2014 International Conference on Interactive Mobile Communication Technologies and Learning, Thesaloniki,Greece, pp:237-241