Put simply, the mission of the Centre for Research in Ethnic Minority Entrepreneurship (CREME) is to ‘make diversity and enterprise everyone’s business’.

Based in Aston Business School at Aston University, CREME delivers leading-edge expertise on business support for ethnic minority entrepreneurs. CREME has transformed the 'perceptions' of ethnic minority entrepreneurs by working with business policy-makers and influential organisations to engage collaboratively with overlooked or disregarded business communities. Headed by Professor Monder Ram OBE, CREME has built up an enviable reputation regionally, nationally and internationally for its pioneering research and business engagement activities, promoting diversity and enterprise.