MBA projects case study - Business Services from Aston University

MBA Projects case study

When Aston Villa Football Club wanted to boost their sponsorship potential, they made the astute decision to bring in Aston Business School MBA finalists, enabling them to build better relationships with organisations and businesses.

As one of the top 1% of business schools in the world, Aston Business School (ABS) has a solid history in linking with organisations who want expert, experienced strategists to help them take their plans forward - all at far less than the cost of the average management consultancy firm.

For the last 40 years, Aston's MBAs have been working on real-world issues; through projects which they complete as part of their studies. Recently students have consulted for a range of local and international organisations; such as Jaguar Landrover, BT, Coors Brewers, Cap Gemini and Birmingham Chamber as well local SMEs.

Aston Business School have recognised that despite signs of recovery, the recession has left many firms and charities needing to cut costs. With little senior resource to take advantage of 'green shoots', plans which are important but not urgent tend to be put on the back burner.

Now, ABS are launching the Interim Strategic Projects Service, where recent MBA graduates can use their augmented expertise (an average of six years' professional experience prior to their MBA) to help organisations move forward with plans that might otherwise be shelved. The graduates bring the knowledge from their triple-accredited MBA course to deliver high-level consultancy in areas including business planning, logistics, finance, HR, IT and marketing.

The new service helps organisations benefit from a valuable 'outside view', bringing in new ideas and methods which could help them grow, whilst recent graduates get to build on their experience and contacts. Thomas Richmond of Aston Villa Football Club said, “We are very grateful to Aston Business School and their Interim Strategic Projects Service. With their help, the Club has accessed high quality resource at short notice. Moreover, due to the international nature of the Premier League and the international reach of their students, there are lots of other advantages too”.

If your organisation is interested in working with the Aston Business School Interim Projects Service, please contact Corporate Relations Manager Julie Waddell on 0121 204 4813 or email

Alternatively, you can contact Research and Knowledge Exchange