What is a cover letter?
A cover letter accompanies your CV when applying for a job vacancy or further study opportunity. It is a key marketing tool to introduce yourself, and emphasise what you will bring to the organisation. Researching the business will help you here!
Why is a cover letter important?
While your CV should be kept short and factual, a cover letter allows you to provide more information about your motivation and achievement. The reader will get a feel for your personality, and why the role is important to you.
Why should you tailor your cover letter?
If you send the same generic letter to every company and simply change the name of the employer, you won’t convince the reader that you’re keen to work for their company. Cover letters tailored to each individual company take time but are much more likely to lead to interview invitations and job offers!