Brian Price

I joined Aston University in January 2009, and teach a variety of courses in the school of Engineering Systems & Management. I am actively engaged in product development research, particularly in the areas of internal combustion engines and low carbon vehicles as part of the Sustainable Environment Research Group.

I am also an adjunct professor at University of Wisconsin – Madison, teaching project management and technology trends on engineering masters programs.

Prior to joining Aston University, I worked in industry for 25 years holding a variety of senior engineering leadership positions, included responsibilities for engineering development, project execution and business leadership, with consultant and manufacturing companies. Within these organizations, I had global responsibility for engines, transmissions and driveline engineering and product development for automotive, aerospace, off-highway, construction, agricultural equipment, and motorcycles.

Current research interests are in the areas of:

• Product development decision making

• Engine architecture analysis

• Engineering project management best practice

• Product user profiles and duty cycle development 

• New Product Development

• Engineering Project Management

• Engineering Leadership/Management of Change

• Lean & Agile Manufacturing

• MSc Engineering Design, Loughborough University, 1994

• MEng Engineering, University Wisconsin – Madison, 2003

• MEd Higher Education, Aston University, 2019

• PhD The Application of Modified Adaptive Landscapes to Heuristic Modelling of Engine Concept Designs using Sparse Data, 2016

• 2008 – date: Lecturer, Aston University, UK

• 2005 – date: Adjunct Professor, University of Wisconsin, Madison, USA

• 2007 – 2009: Product Group Director, Ricardo Consulting Engineers, UK

• 2006 – 2007: Technical Director, Engineering, Romax Technology, UK

• 2000 – 2006: Chief Engineer Powertrain, Harley-Davidson Motor Company, USA

• 1998 – 2000: Senior Director, Engineering, Mercury Marine, USA

• 1994 – 1998: Global Business Development Director, Cosworth Engineering, UK

• 1985 – 1994: Executive Engineer, Lotus Engineering, UK

• 1983 – 1985: Design Engineer, Noel Penny Turbines, UK

• Society Automotive Engineers

• Institute of Engineering Designers

• Newcomen Society

• University of Wisconsin – Madison USA, Adjunct Professor teaching analysis of trends in engines and engines program management on distance masters programs

• University of Portsmouth UK, Associate Lecturer in learning management  for masters distance program

• Loughborough University UK, Visiting Lecturer in Advanced Transmission Design & Development

• Hanyang University South Korea – Adjunct Professor in International Business

Chief Editor, International Journal for the History of Engineering & Technology, 2019 - Present.

I have successfully supervised six candidates through to PhD award and I am currently looking to supervise PhD candidates in the areas of:

• New Product Development strategy
• Product & Process Lifecycle modelling under uncertainty
• Decision making using 'satisficing' regimes
• Biologicially inspired modelling of complex adaptive systems
• Technology adoption forecasting

Phone number: 0121 204 3531
Email: b.j.price@aston.ac.uk 
Room number: MB222E