I consider myself an interdisciplinary scholar who works at the intersection of applied linguistics, (computer-mediated) discourse analysis and business and organizational communication. I am very passionate about language awareness and critical discourse consciousness in soft skill education. Most of my work is inspired by my drive to promote the importance of empirical, qualitative linguistic-discourse analytical research.
I lead our unique interdisciplinary joint honours program BSc Business management and English Language, contribute to the work of the editorial board of Discourse, Context and Media, and serve as the Vice President for Europe, Africa and the Middle East at the Association for Business Communication.
I am interested in supervising PhD theses in the broad areas of business and professional communication and/or digital discourse.
I am keen to work with candidates who take a discourse analytic/linguistic approach, with a clear idea of practical relevance of their work. Example topics include:
I am also interested in working with candidates with an interest of exploring the role of (critical) language awareness and discourse awareness as key soft skills, for example in management and entrepreneurship education and professional practice.
Darics, E. and Koller, V. (2018). Language in Business, Language at Work. Basingstoke: Palgrave.
Darics, E 2016,Writing online: a guide to effective digital communication at work. Corporate Communication Collection, Business Expert Press, New York, NY (US).
Darics, E (ed.) 2015,Digital business discourse. Palgrave Macmillan, Basingstoke (UK). DOI:10.1057/9781137405579
Bernie, C. M. and Darics, E. (2017). Swearing at colleagues through instant messaging: Changing norms of social interaction in the workplace context. In. K. B. Fagersten & K. Stapleton, Advances in Swearing Research. New Languages, New Contexts. Amsterdam: John Benjamins Publishing. pp. 43-64
Darics, E. and Koller, V. (in press). Social actors ‘to go’. An analytical toolkit to explore agency in corporate communication. Business and Professional Communication Quarterly.
Darics, E. and Clifton, J. (2018) Making applied linguistics applicable to business practice. Discourse analysis as a management tool. Applied Linguistics. published ahead of press https://doi.org/10.1093/applin/amy040
Darics, E. (2018) Why Study English Language or Linguistics at A levels and beyond. English and Media Centre. 3/09/2018 https://www.englishandmedia.co.uk/blog/why-study-english-language-or-linguistics-at-a-level-and-beyond
Darics, E. (22 June 2018) The Power of Language. Podcast.https://www.happymelly.com/the-power-of-language/
Darics, E. (2016). Looking under the bonnet of annoying management speak. The Conversation. https://theconversation.com/looking-under-the-bonnet-of-annoying-management-speak-61443 - re-printed in The Independent: http://www.independent.co.uk/news/business/comment/there-s-no-i-in-management-speak-a7113536.html
Darics, E. (2016). How language shape the way we work? CCISC blog. https://ccisc.wordpress.com/2016/04/19/how-language-shapes-the-way-we-work/
Darics, E. (2014). Watch where you put that emoticon AND KEEP YOUR VOICE DOWN. The Conversation, https://theconversation.com/watch-where-you-put-that-emoticon-and-keep-your-voice-down-22512
- re-printed in The New Statesman: http://www.newstatesman.com/sci-tech/2014/02/watch-where-you-put-emoticon-and-keep-your-voice-down
Darics, E. (2014). The wrong online persona can make you a social media casualty. The Conversation, https://theconversation.com/the-wrong-online-persona-can-make-you-a-social-media-casualty-23056
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