MacLaren Memorial Lecture in partnership with the Chartered Management Institute (CMI).
Brand transformation in the digital age
Lecture by Matthew Crummack, CEO of lastminute.com
Thursday 14th May 2015
5.30pm Networking and refreshments
6.30pm Lecture commences
Sumpner Lecture Theatre, 6th Floor, Main Building, Aston University
Drawing on his experience as CEO of lastminute.com, and from his international sales and marketing experience at global companies Procter & Gamble, Nestle and Expedia, Matthew will explore how brands and companies need to continually challenge themselves in the fast-moving digital age to remain relevant to their customers.
History of the MacLaren:
The MacLaren Lecture is an annual event held jointly by Aston University and the Chartered Management Institute. The event has run since 1953, and has attracted major speakers from business and industry. It commemorates the life of James MacLaren, one of the most eminent industrialists in Birmingham’s history. MacLaren was one of the founder members of the Birmingham branch of the Chartered Management Institute and was the first chair of the Birmingham College of Technology, an antecedent of Aston University. He was particularly known for developing links between industry and education.
To book a seat, register via Eventbrite below. For further information call please call 0121 204 5486 or email firstname.lastname@example.org
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