Public lecture by Dr Ian Robertson, BMW
Date: Wednesday 25th November 2015
Time: 15:30 to 17:00
Venue: Room MB644, Main Building, Aston University, Birmingham, B4 7ET (just a short walk from Birmingham City Centre).
About the lecture
Since the modern car was invented, the business model of the car industry has not really changed. People bought cars, people had used cars, we manufactured them. But now, with the digital revolution, this business model is changing in a significant way. This lecture will explore the future of mobility.
About the speaker
Dr Ian Robertson is a member of the main board of BMW AG and has been described by the Daily Telegraph as ‘the most powerful Briton in the global car industry’. He held several senior positions at Rover, before heading up, first Land Rover, then BMW South Africa, and most recently, Rolls Royce Motor Cars Ltd.
He was appointed to the main board of BMW AG in 2008, with responsibility for sales and marketing. In 2011, he was awarded an Honorary DSc by Aston for his outstanding service and achievements in the fields of business and engineering.
The lectures are open to the general public and there is no entry charge.
Register your free place here: aston-bmw.eventbrite.co.uk
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