Daniel Andrews

Research Fellow in Gamification

Aston Business School

Advanced Services Group

Daniel's research focuses on the use of games, gamification and storytelling to engage manufacturers with servitization. He has worked with both manufacturers and games companies to facilitate the development of online games and gamified applications that relate to various aspects of advanced services. Daniel also researches organizational storytelling, and runs workshops with small, medium and multinational companies to help business leaders deliver compelling stories about servitization to their customers, employees and other stakeholders.

Media Experience

  • Daniel is available for written and broadcast media comment.

Areas of expertise

  • Gamification of servitization
  • Servitization
  • Game-based technologies
  • Organizational storytelling

Notable coverage

To book an interview, call the press team on 0121 204 4592 or email pr@aston.ac.uk