Dr Ali Z. Bigdeli

Senior Lecturer in Industrial Service Innovation

Aston Business School

Advanced Services Group

Ali’s primary research and expertise focuses on service growth strategies and digitalisation in industrial firms. His work explores how product-centric organisations, especially manufacturing, use digital technologies to innovate their business models around services, a transformation that is commonly coined as ‘servitization’. For the past 6 years, he has been extensively engaged with both multinational and small-medium sized manufacturing firms in order to understand servitization in practice and help the acceleration of the adoption and implementation of such strategies.

Media Experience

  • Ali has experience of both written and broadcast media, having contributed to articles for The Conversation, Forbes and Field Service News.

Areas of expertise

  • Servitization in manufacturing organisation
  • Operational and organisational transformation as the result of introducing technological innovation
  • Business model innovation towards financial sustainability and operational scalability

To book an interview, call the press team on 0121 204 4592 or email pr@aston.ac.uk