Professor of Marketing and Strategy
Aston Business School
Marketing and Strategy Department
Christof is a Retail and Services Marketing and Management researcher with published work in several international marketing journals, notably: The Journal of Marketing and the Journal of Retailing. Christof stays at the cutting-edge of his field by regularly collaborating and helping to resolve a range of key marketing challenges with companies such as Allianz SE, Deutsche Bahn AG, Deutsche Telekom AG, Vodafone D2 GmbH, and Volkswagen AG.
- Christof has experience of contributing to a diverse range of print and other types of media.
Areas of expertise
- Retailing & services management
- Services marketing
- Decline of the high street
To book an interview, call the press team on 0121 204 4592 or email firstname.lastname@example.org