Christof Backhaus

Professor of Marketing and Strategy

Aston Business School

Marketing and Strategy Department

Christof is a Retail and Services Marketing and Management researcher with published work in several international marketing journals, notably: The Journal of Marketing and the Journal of Retailing. Christof stays at the cutting-edge of his field by regularly collaborating and helping to resolve a range of key marketing challenges with companies such as Allianz SE, Deutsche Bahn AG, Deutsche Telekom AG, Vodafone D2 GmbH, and Volkswagen AG.

Media Experience

  • Christof has experience of contributing to a diverse range of print and other types of media.

Areas of expertise

  • Retailing & services management
  • Services marketing
  • Decline of the high street

To book an interview, call the press team on 0121 204 4592 or email