Cadbury’s President to outline how to rebuild trust in business

Trevor Bond
Trevor Bond

29th October, 2009

Cadbury’s British and Irish President, Trevor Bond, will be among prominent leaders examining how to rebuild trust in business at a breakfast seminar in Birmingham this week. 

The Business in the Community (BITC) event; ‘Business in a new climate - Reputation or Profit: Does there have to be a choice?’ will be investigating the pressures and challenges facing companies in the current economic climate. In particular, they will assess why it’s never been more important to run a sustainable and values-driven company.  

The Advantage West Midlands supported event on Wednesday, 4th November, in partnership with Aston Business School, will involve a series of key note speeches and opportunities for round table discussions.

Cadbury’s President, Trevor Bond, will discuss how much his company draws on its strengths of heritage and reputation in order to grow and compete. He will also outline how despite challenging times, the company continues to make hard choices responsibly.

Other speakers are set to include Brian Colquhoun, Regional Director of Yorkshire Bank, Mike West, Executive Dean at Aston Business School and Carole Parkes and Dr. Stuart Cooper, Co Directors Social Responsibility and Sustainability.

David Darlaston, Regional Director at BITC, said, “Business in the Community was founded during the 1981 downturn because in tough times corporate responsibility is extremely important. In a new climate, being responsible isn’t a ‘nice to do’, it’s an absolute imperative for business success and sustainability.”

The event is being held at Aston University’s Lakeside Conference Centre from 7:00am to 10:00am on Wednesday, 4th November. Breakfast and refreshments will be provided.

For further details on the event or to register to attend please visit or email Alison Maxam from BITC at


Notes to editors:

1.      Business in the Community

With more than 850 companies in membership, BITC represent 1 in 5 of the UK private sector workforce and convene a network of global partners. Members commit to continually improve the way they operate and the need to manage resources wisely. For more information please visit

2.      Aston Business School

Aston Business School (ABS) is a world-classed research-based business school. The School has accreditations for its courses from all the leading professional bodies and Aston is among just 1% of business schools worldwide with triple accreditation from AMBA, AACSB and EQUIS. Students are offered an inspirational experience at undergraduate, postgraduate and doctoral level. For more information please visit