Aston graduate in new series of The Apprentice

Nicolas Holzherr

13 March 2012

Aston University graduate Nick Holzherr has been confirmed as a contestant on this year’s series of the popular BBC television programme The Apprentice. Nick is now the third Aston graduate to take part in The Apprentice and he follows in the footsteps of Aston graduates Kate Walsh (The Apprentice, 2009) and Alex Wotherspoon (The Apprentice, 2008). This means that Aston can now boast more alumni than any other university competing on the programme.

Nick graduated from Aston Business School at Aston University in 2009 with a BSc in International Business and Modern Languages. Nick chose to study at Aston Business School because of its “high-achieving reputation, its post-graduation employability record and its friendly feel”.

Nick has already launched two successful business ventures: Co-Go Coffee – selling high quality, ethical coffee in to-go cups - and QRky – a company producing next generation QR business cards. He is currently looking for investment in his new concept – a web tool that will change the way recipes are conceived and ingredients purchased.

Entrepreneurship is something that comes easily to Nick. During his time at Aston University he was a member of the SIFE (Students in Free Enterprise) society which enables students to work on projects to aid economic development within the Midlands region. He ran projects with various partners including Birmingham Childrens’ Hospital, where he taught kids essential business skills through a project which involved researching, designing, manufacturing and selling t-shirts. In 2010 Nick was awarded the title of ‘Emerging Entrepreneur of the Year' by Insider Magazine. 

Professor Julia King, Vice-Chancellor of Aston University said: ''Aston Business School is  a renowned global leader of business schools in the world and I am always very proud to see our students go on to achieve great things. The University’s encouragement of entrepreneurship is at the heart of all we do in preparing our students for employment. All of us at Aston will be watching Nick with interest as he applies his knowledge, creativity, innovation and business acumen to such great effect on this series of The Apprentice.”

Aston University works hard to ensure its students develop the technical, professional and transferable skills they need to be successful entrepreneurs. Hundreds of Aston students and graduates havenow successfully set up their own businesses.

This will be the eight series of The Apprentice and will see Nick compete against 15 other candidates to win a £250,000 investment from Lord Alan Sugar.

For further information, please contact Louise Russell, Communications Officer on 0121 204 4637 or at