Cram delivers ‘Psychology of Success’ at Aston

Steve Cram

30 March 2012

Olympic medallist and Chairman of the English Institute of Sport Steve Cram MBE visited Aston Business School to present “Psychology of Success”. 

Steve is regarded as one of the finest middle distance runners of all time. His achievements include, an Olympic silver medal, six gold medals at the Commonwealth Games and the European and World Championships and former world records in the 1,500m, 2,000m and mile distances.He was voted BBC Sports Personality of the Year in 1983, and in 1986 he was awarded an MBE.

In his talk, Steve discussed psychology behind success and what it takes to create a determined mind set. His talk questioned whether you are born a winner or if you can achieve your dreams through showing a tremendous amount of determination and drive and channelling this in the right direction.

The event was supported by Yorkshire Bank for which Steve is an ambassador. Yorkshire Bank’s Birmingham Financial Solutions Centre works closely with Aston by partnering on the Aston University Professional Mentoring Scheme a scheme that mentors second year students before their placement year.

Speaking after the successful event, Steve Cram MBE, said: “Positivity is important to achieve your goals whatever your chosen field in business.
“I think it is fantastic that businesses like Yorkshire Bank are acting as mentors to help second year students secure work placements in their third year.
“Showing to prospective employers on your CV that you have experience of working in an office environment is vital to future career prospects and going this extra mile will reap rewards.”
As Chair of the English Institute of Sport, Steve oversees a nationwide network of sport science and sports medical support services, designed to foster the talents of our elite athletes of all sports. He is also the BBC’s chief athletics commentator and Chancellor of the University of Sunderland. Steve puts his speaking skills to good use at a wide variety of local events, across the country. This includes visits to local hospices linked with the Bank’s charity partner Help the Hospices; and delivering coaching sessions at local schools and community organisations.  




For further media information contact

Alex Earnshaw, Aston University Communications on 0121 204 4549 or

Michelle Wilson, Advent Communications, on 02476 633636 or