Aston graduate appointed business ambassador

Virgin Media

18 February 2013

An Aston University graduate has been appointed as a business ambassador for Sir Richard Branson to help inspire the next generation of entrepreneurs.  

Matt Roberts, Aston Business School graduate, has been chosen as a Regional Pioneer Ambassador for business start-up initiative scheme, Virgin Media Pioneers. He is one of only 12 entrepreneurs chosen from across the UK, and will be organising business events and co-ordinating the Pioneers community for the West Midlands region.

The Virgin Media Pioneers Programme is an initiative of Sir Richard’s that provides a free online community allowing young entrepreneurial talent to connect.  The site allows people to share their ideas and experiences via video blogs, an engaging TV series and to receive expert professional mentoring and advice. 

Matt is co- founder of the innovative company Bean2bed, with his fellow classmate Max Game which provides beds within beanbags. Bean2Bed’s furniture has already attracted many celebrity fans, including former spice girl, Geri Halliwell, and comedian Jasper Carrott.

Matt co- founder of Bean2bed said:I love meeting other young entrepreneurs and working together to help each other grow our businesses. Virgin Media Pioneers is a fantastic platform which connects like-minded entrepreneurs from across the UK and beyond.

He added: “I am very much looking forward to organising the first regional networking evening in the Midlands and seeing business relationships blossom. I would love to furnish Richard Branson’s airport lounges with Bean2Bed one day!”

Sir Richard Branson, Pioneer-at-Large for Virgin Media Pioneers, said: "There is a huge amount we can do to unlock entrepreneurial potential and Virgin Media Pioneers is empowering young entrepreneurs to fulfil their dreams of owning and managing successful businesses.

“Starting up your own business is a big challenge and many of the obstacles are daunting and, at times, can seem insurmountable. But with the right support and expert advice young entrepreneurs can find their way and Virgin Media Pioneers will be with them every step of the way."

Further details on how to join, and upcoming regional events will be released on the Virgin Media Pioneers webpages.

For further media information please contact Eva Tabora University Communications on 0121 204 4292.

For more information, photographs or interview requests please contact:  Andy Sloan


Notes to editors 

About Virgin Media Pioneers

Virgin Media Pioneers was formed by Virgin Media in 2010 as an online community for young entrepreneurs. Around 4,000 members now interact, using videos and blogging to create a peer-to-peer support and mentoring service.

Virgin Media Pioneers also offers original content including the Pioneers TV series targeted at early-stage entrepreneurs as well as connecting people from all walks of life who are passionate about business across a range of industries – from fashion to digital to catering.

Regular free events and unique opportunities are also held, such as the Spark Your Ideas event series, which during 2011 saw Pioneers at six locations across the UK meet for networking, expert training and inspiration from leading business speakers and successful entrepreneurs.

For more information, go to

About Matt Roberts

Matt Roberts, from Birmingham, is the Co-Founder of and a graduate of Aston University Business School, where he met his business partner and co-founder Max Game. A Bean2Bed is an innovative, space saving dual purpose piece of furniture. The company’s range of, extremely comfortable, beanbags with BEDS inside are available in colours and materials to suit every environment. The beanbag to bed transformation takes just 30 seconds.

The company manufactures everything in the UK and dispatch on a weekly basis (items can be delivered anywhere in mainland Europe). Bean2Beds contain a unique CMHR crumb foam allowing cloud-like comfort whilst eliminating the need for re-fills. All products come with a One Year Guarantee. Bespoke designs and corporate branding can be done on request. Celebrity customers include Geri Halliwell and Jasper Carrott.

Matt is constantly looking for new ways to improve himself as a person whilst growing the company. He hopes his passion, motivation and enthusiasm will encourage others to follow their dreams and go for it with a new idea. His goals are: to become a charity millionaire (donate over £1 Million to good causes), own a website/business for every day of the week and make ‘Bean2Bed’ an International brand. Matt has been a VM Pioneer for over two years and regularly takes part and starts discussions through the online community.

About Virgin Media

Virgin Media is the first provider of all four broadband, TV, mobile phone and home phone services in the UK.

The company’s cable network – the result of a multi-billion pound private investment – delivers ultrafast broadband connections to over half of all UK homes, with speeds of up to 120Mb, and is being expanded to reach thousands more people across the country.

Virgin Media has developed the most advanced interactive television service, bringing together broadcast TV, thousands of hours of on demand programming and the best of the web in a single set-top box powered by TiVo. The company was the first to offer HD TV and 3D on demand to millions of UK households.

Virgin Media also operates the most popular virtual mobile network in the UK which, when launched, was the world’s first such mobile phone service. It is also one of the largest fixed-line home phone providers in the country.

Virgin Media Inc. is listed on the NASDAQ Stock Market and the London Stock Exchange (VMED). For more information, go to

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