McCann Birmingham renews partnership

McCann Birmingham partnership renewal

6 February 2013

McCann Birmingham has renewed its sponsorship of Aston Business School’s New Strategic Brand Management module, created to benefit students’ learning experience and increase graduate employability.

The Midlands’ agency will provide practitioner insight and student support for a third academic year at Aston University following a successful two-year sponsorship, which saw a programme of learning developed to encompass theory, research, practitioner view points and real-world application.

This year’s programme will consist of a range of collaborative learning activities, including a series of practitioner lectures delivered by the agency in the fields of creativity, media planning, pitching and communications planning. 

Nick Oppenheimer, Executive Planning Director at McCann Birmingham, manages the partnership comments: “Aston Business School is one of the UK’s leading business schools with a prestigious reputation both nationally and internationally and we’re delighted to continue working with this great institution. Through the collaboration, we have been successful in supporting students’ learning with practitioner insight and providing postgraduate students with a valuable and engaging springboard into the workplace”

He added; “We are helping to nurture business leaders of the future and provide them with valuable and engaging interaction within the marketing and communications industry. This year, the partnership is increasingly focussed on continuing to provide students with greater employment prospects, with a view to developing digital and social marketing strategies amongst a young, post-modern audience.”

Keith Glanfield, module leader of the New Strategic Brand Management, said; “We’re delighted that McCann Birmingham continues to offer their support. The partnership has proven to be a highly valuable, inspiring and substantially beneficial programme for our students that has certainly met the crucial aim of increasing employability.”

The renewal of the partnership comes after students on last year’s programme were presented with awards by McCann Birmingham for their involvement in a successful live project, which saw each member of the cohort go on to secure employment.

The activity offered a real-life marketing challenge to students, which counted towards their degree, and all students that took part in the project went on to secure employment in the marketing sector.

This year’s intake of students Aston Business School will similarly be able to express their creativity by working on a substantial live marketing brief, which will provide detailed, real-life insight into the marketing sector and further enhance their chances of employability upon leaving university.


For further media information, please contact Alex Earnshaw, University Communications, on 0121 204 4549 or

For further information, please contact Nikki Harris, McCann PR, 0121 713 3626,

Notes to Editors:


(Left to right) Paul Dean, Director of McCann Birmingham, celebrates the renewal of the agency’s partnership with Aston Business School alongside module tutor Keith Glanfield and Nick Oppenheimer, Executive Planning Director at McCann Birmingham.

About McCann Worldgroup

McCann Birmingham is part of McCann Worldgroup. McCann Worldgroup delivers marketing solutions that transform brands and grow businesses. The company is comprised of a roster of best-in-class agencies, including McCann Worldwide (the world’s largest advertising agency network); MRM Worldwide (digital marketing/relationship management); Momentum Worldwide (event marketing/promotion); McCann Healthcare Worldwide (professional/dtc communications); WGEXP (global production); UM (media management); Weber Shandwick (public relations) and FutureBrand (consulting/design).