Aston offers free talks to futureproof businesses

From left: Dr Keith Glanfield, Lecturer in Strategic Brand Management; Andrew Marcinko, PhD researcher in Work and Organisational Psychology at Aston Business School (ABS); Lara Gee, Teaching Fellow in the ABS Accounting Group

6 October 2016

  • Fresh Perspectives series to share the latest research on business solutions, aimed to help shape essential tool kits for strategy and management and accelerate growth.
  • Sessions to cover a wide variety of business areas, from developing an entrepreneurial mindset to social media.

Accelerate growth in your business and achieve more in your professional life by attending this series of free talks on the latest cutting-edge research from one of the UK’s top universities for business.

The Fresh Perspectives series will open up a diverse range of tools and insights for those looking to enhance their business and performance at work. The university’s team of academic experts have prepared events covering all areas of business – from advice on nurturing an entrepreneurial mindset to tips on making social media work for your company.

The breakfast events are also an excellent opportunity to network with other businesses, and discover more about Aston Business School and the opportunities it can offer, including student placements, bespoke training and collaborative research.

The first event, to take place on Thursday 20th October and led by Andrew Marcinko of the Aston Behavioural Insights Group, will explore some of the most stressful and high-pressure jobs in the world in order to examine diversity in the work place, and how leaders can adapt and refocus in a working environment that is constantly changing. A short video featuring Andrew outlining what the session will offer is available on YouTube.

andrew marcinko
Andrew Marcinko will deliver a talk on managing a diverse team and how leaders can adapt and refocus in a changing environment

Terry Hodgetts, Director of Aston’s Centre for Executive Development, said:  “In an uncertain business environment, it is ever more important that companies craft effective strategies, leverage the talents of all of their people, and connect meaningfully with their customers.  Fresh Perspectives will share some of Aston’s latest research in these and other areas, providing immediately practical tools and techniques for all kinds of businesses.”

For a full programme and to book your place on any of the sessions, visit the website.


Notes to the editor

  • Founded in 1895 and a University since 1966, Aston is a long established research-led university known for its world-class teaching quality and strong links to industry, government and commerce.
  • Aston Business School was recently named as one of the top 100 in the world in the Times Higher Education World University Rankings.

For more information, call Ben Kennedy, Press & PR Officer, on 0121 204 4592  or email  [email protected]