Marketing titan to offer words of wisdom

eva eisenschimmel

20 February 2017

  • Aston honorary graduate Dr. Eva Eisenschimmel, former Group Chief Marketing Director of Lloyds Banking Group, talks customers, brands, digital engagement and building diverse teams.
  • Free presentation and Q&A open to the public on Tuesday, 28 February, 18:00–20:00.

Leading marketer Dr. Eva Eisenschimmel will share her expertise and passion for customers, brands, digital engagement and building diverse teams at work in a free talk.

Dr. Eisenschimmel, an honorary graduate of Aston University, has worked in multiple sectors across five countries throughout her career. She was appointed Group Chief Marketing Director and Group Culture Director at Lloyds Banking Group after a series of senior roles at firms including EDF Energy and British Airways. She now works full time as a consultant to European private equity firm Permira.

Functionally, she has deep experience of sales, marketing, HR and culture change. She has led large teams inspiring them to high performance; even through significant change and champions colleagues everywhere she works to meet their goals with confidence.

Dr Keith Glanfield, a leading marketing lecturer at Aston, will be hosting the session which will feature a presentation as well as time for audience questions.

It will be held in the MBA Lounge and Susan Cadbury Lecture Theatre in Aston Business School on Tuesday, 28 February, 18:00–20:00.

To attend, please register via the website. If you would like to submit a question, please email it to


Notes to the editor

  More information about the session and Eva Eisenschimmel can be found on the website -

About Aston University

Founded in 1895 and a University since 1966, Aston University has been always been a force for change. For more than 50 years the University has been transforming lives through pioneering research, innovative teaching and graduate employability success. Aston is renowned for its opportunity enabler through broad access and inspiring academics, providing education that is applied and has real impact on all areas of society, business and industry. True to Aston’s Coat of Arms which bears the word ‘Forward’, in 2016 Aston recently held a year-long anniversary celebration to recognise its heritage and achievements, but with a focus to drive forward the next stage in the University’s exciting journey.

For more information, call Ben Kennedy, Press & PR Officer, on 0121 204 4592 or email