Hunt to find best business pitch in the Midlands

Angus Drummond, Pitchfest (PR)

15 May 2018

  • Applications now openfor Pitchfest 2018, a competition designed to help Midlands entrepreneurs develop a winning pitch for investors
  • Third annual event in 2017 attracted £2.75m investment for the region’s small businesses
  • Contest will offer free pitch preparation support and feedback from expert investor panelists
  • High-res pictures available.

The search is on to find the region’s best business pitch in the fourth annual Pitchfest competition.

Entrepreneurs and business owners based in the Midlands will get the chance to pitch their business opportunity to an audience of investors, designed to raise their profile and boost their ability to secure the funds needed to grow their company.

Applications are now open for the annual competition, which is organised by Aston University, University of Birmingham and University of Warwick.

The event, which has been running for three years, has helped bring over £2.75m of investment to small businesses in the Midlands and provided exposure and personal development for 90 entrepreneurs.

David Coleman, Head of Enterprise Acceleration at the University of Birmingham works directly with small businesses in the region. He said: “Although the Midlands is a hotbed of entrepreneurial activity, the lion’s share of investment still goes to London and the south east. The Pitchfest platform is a great tool for redressing that balance.

“By bringing investors directly into our selection process, we are enabling companies to both improve their investment prospects, and to network with potential funding sources”.

Alex Toft is head of Minerva – the largest business angel group outside London. He regularly encounters businesses making common mistakes when seeking investment.

He said: “Many businesses fail to attract an investor’s attention because they are either poorly prepared or simply don’t demonstrate their opportunity properly. So the question I always ask them is: would you put your own life savings into this?”

“Pitchfest provides an ideal opportunity for businesses to overcome those hurdles, as well as focusing the investment community on the pool of talent here in the Midlands. I would recommend it to any company seeking investment or looking to grow.”

The competition begins with pitch preparation, where participants are invited to free workshops led by pitching experts to help them perfect their approach.

Judging rounds follow, where contestants will deliver their pitch to a panel of investors, receiving valuable feedback on the presentation.

A select few will then be invited to the public final, where they will get the opportunity to pitch to an audience of investors and fellow entrepreneurs. The winner will receive an award and access to Minerva’s professional network of Business Angel Investors.

Karl Drage, CEO of Smart Renewable Heat which designs and installs energy efficient renewable heat systems, took part in Pitchfest in 2016. He said: “Pitchfest helped towards our successful funding round of £150,000 Seed Enterprise Investment Scheme (SEIS) funding. We were in a funding round at the time of applying for Pitchfest, and the process helped sharpen my pitch.

“It also introduced us to Climate-KIC, where we won £20,000 in another regional competition. We have grown very quickly and exceeded our early development aspirations.  We envisaged launching and establishing a £1 million turnover business in the first year, whereas we have grown to be three times that size.”

Paula Whitehouse, Director of Aston Centre for Growth, said: “Access to finance for small businesses and entrepreneurs is vital for growth. If you have a viable business idea or growth opportunity along with the ambition to succeed, we will help you develop a suitable finance pitch with workshops, practice pitches and feedback from expert panels of investors and industry leaders – all completely free of charge.”

Workshops and judging panels will take place in June, July and September. For more details and to apply, visit the website.


Notes to the editor

Photos (click links to download)

About Aston University

Founded in 1895 and a University since 1966, Aston is a long established university led by its three main beneficiaries – students, business and the professions, and our region and society. Aston University is located in Birmingham and at the heart of a vibrant city and the campus houses all the university’s academic, social and accommodation facilities for our students.  Professor Alec Cameron is the Vice Chancellor & Chief Executive.

Aston has been a leading university for graduate employment success for over 25 years and our students do extremely well in securing top jobs and careers.  Our strong relationships with industry partners mean we understand the needs of employers, which is why we are also ranked in the top 20 for graduate employability.

For media inquiries in relation to this release, call Ben Kennedy, Press & PR Officer, on 0121 204 4592 or email Alternatively, email

Be first to get the latest news, research and expert comment from Aston by following us on Twitteror subscribing to our press list.

Need an expert for your story? Browse our  expert directory