This is the question Professor Stephanie Decker of Aston Business School will endeavour to answer in her inaugural lecture on Tuesday 30 October.
Many well-known companies keep extensive collections of their international ventures, which contain rich material about business and society.
“Since the financial crisis, British banks have celebrated major anniversaries which has led them to reflect on their past. History and the archives present a rich mine from which stories can be drawn that reassure investors and staff about the future in the face of crises and uncertainty,” Professor Decker said.
“In a world of fake news, corporate archives ensure that these stories are based on historical fact and not mere imagination.”
The lecture will look at nine archives across three continents, where the audience will discover the history of international firms and their investment choices, from the precursors of today’s microfinance to how firms make use of their history to inspire confidence after a crisis.
The event will take place at 6.30pm on Tuesday 30 October in room G11 at Aston University. It is free for staff, students and members of the public to attend.
To book, visit the Eventbrite page.
Notes to the editor
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About Aston University
Founded in 1895 and a University since 1966, Aston is a long established university led by its three main beneficiaries – students, business and the professions, and our region and society. Aston University is located in Birmingham and at the heart of a vibrant city and the campus houses all the university’s academic, social and accommodation facilities for our students. Professor Alec Cameron is the Vice Chancellor & Chief Executive.
Aston has been a leading university for graduate employment success for over 25 years and our students do extremely well in securing top jobs and careers. Our strong relationships with industry partners mean we understand the needs of employers, which is why we are also ranked in the top 20 for graduate employability.
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