Marketing BSc (Hons)

This course is currently available through Clearing

Call 0800 917 5923 or apply online

  • Entry Requirements:
    A Level: BCC | BTEC Unref: DDD | BTEC Ref: DMM | GCSE C/4 in English and C/4 Maths

Course overview

  • Course level
    Undergraduate
  • Course type
    Full-time
  • Duration
    4 year with integrated placement year / 3 year course without integrated placement year option only available for international students
  • Course options
    Placement year (UK/abroad)
  • UCAS code(s)
    N500
  • School

Entry requirements

  • A-levels (2019 entry)
    ABB - BBB
  • BTEC extended diploma
    DDD
  • International baccalaureate diploma
    32 points overall with 6,6,5 - 6,5,5 at HL. Minimum scores of 5 in English and Maths.
  • Further requirements
    GCSE: 5 GCSEs at C or above, including Maths Grade C/4 and above and English Language OR English Literature Grade C/4
More information

Gain experience for your CV with the integrated placement year

92% Overall Satisfaction (National Student Survey, 2018)

Five years after graduating, employed Aston business graduates earn an average of £35,900 (Longitudinal Education Outcomes (LEO), 2018)

Marketing ranked 15th in the UK (Complete University Guide, 2020)

Course summary

Develop your understanding of the core concepts of marketing theory and learn how to apply them in new and interesting ways. Our graduates go on to work at companies such as Jaguar Land Rover and Audi UK. 

This course offers a double degree option. Achieve two degrees for the price of one, and study abroad at one of our partner institutions.

Entry requirements and fees for 2019

4 year with integrated placement year / 3 year course without integrated placement year option only available for non-EU students

UCAS Code: N500

Typical offers:
A Levels: ABB - BBB 
IB: 32 points overall in the IB diploma with 6,6,5 - 6,5,5 at HL. Minimum scores of 5 in English and Maths at Standard level.
BTEC, Access & other: BTEC Extended Diploma DDD. Access to HE students are eligible to apply for this course.

Further requirements:
5 GCSE grades A* - C including:
GCSE Maths – grade C/4
GCSE English Language OR English Literature – grade C/4
Please note that General Studies does not contribute towards the UCAS points requirement but is welcomed as an additional qualification.

UCAS applicants who select this course as their Firm choice may be eligible for a lower offer. This means that the grades that you will need in order to be accepted on to the course will be reduced.
Whilst the grades listed here are our entry requirements, we understand that predicted grades are only an estimate. We will therefore consider applicants with predicted grades that fall below these entry requirements if the application is of a high standard (however, initial offers will not be lower than stated above).

Tuition fees: £9,250 (£1,250 during placement year) for UK/EU students. £15,250 for International students (£2,500 during placement year) (2019/20). More on fees

The information contained on this website details the typical entry requirements for this course for the most commonly offered qualifications. Applicants with alternative qualifications may wish to enquire with the relevant admissions teams prior to application whether or not their qualifications are deemed acceptable. For less commonly encountered qualifications this will be judged on a case-by-case basis in consultation with the academic admissions tutor.

International students:

Applicants whose first language is not English will be required to provide evidence of an English language qualification. Find out more about our English language requirements.For more information about qualifications view our Aston in your country webpage.

Course outline

In today’s business environment, organisations have to develop and retain their competitive advantage in order to survive and be successful. The marketing function’s role is to identify where these competitive advantages lie, and ensure that the organisation responds to market opportunities. 

Marketing is therefore vital to the process of matching the demands of a rapidly changing business environment, the needs of customers and clients and the resources and strategies of the organisation. This degree provides students with the opportunity to develop an understanding of the core concepts of marketing theory and an ability to apply them to real life cases.

Subject guide and modules

Incorporated into the teaching of both your second year and final year are computerised market simulations, on site visits and specialist lectures from UK and overseas marketers and academics.

There is flexibility to change your degree course after Year 1 if you wish.

Year 1

You will study a range of topics, designed to give you a solid foundation for your business degree.

  • Introductory Accounting for Business
  • Introduction to Organisational Behaviour 
  • Law for Business 
  • Introduction to Marketing 
  • Consumer Behaviour
  • Operations Management
  • Foundations of Business Analytics 
  • Introduction to Business Economics

Year 2

You will study essential marketing areas in depth in addition to the core business and management subjects. The core modules studied are:

  • Market Research 
  • Services Marketing 
  • Fundamental Strategy 
  • Digital Marketing 
  • Marketing Communications 
  • Business to Business Marketing 

Plus a range of optional modules: 

  • Events Marketing 
  • Professional Selling and Sales Management 
  • Retail Management 
  • Ethical and Sustainable Marketing 

Year 3

You will spend this year in a professional placement or you may choose to take up an international study opportunity at one of our partner institutions. This year is compulsory for all UK and EU students.

See placement year section or find out more about the Aston placement year.

Final Year

During your final year there is greater specialisation. The core modules studied are:

  • Consumer Research and the Customer Experience 
  • Marketing Strategy 
  • Strategic Management 
  • Strategic Brand Management 

Students must then choose from the remaining optional modules: 

  • International Marketing
  • Product, Intellectual, Property and Entrepreneurship 
  • Current Issues in Retailing Management 
  • Advanced Marketing Communications 
  • Innovation and New Product and Service Development 
  • Strategic Sales Management 
  • Entrepreneurial Marketing and Strategy  
Learning, teaching and assessment

Learning & teaching

You will experience a range of teaching methods including lectures, tutorials, group-working, case studies and both individual and group presentations. Traditional teaching is supported by a virtual learning environment that is used to host a range of electronic supporting materials.For example all business students undertake the Business Game module and compete in teams in a computer simulation exercise that culminates in a presentation to a panel of internal employers.

Assessment 

Assessment is provided by a mix of coursework and examination.

Students who are made an offer will receive a detailed programme specification which forms part of our terms and conditions. 

Course Director

Rajinder Dool

Telephone: 44(0)121 204 3052
Email: r.dool1@aston.ac.uk 

Personal Development 

Our business degrees are designed to also give you a range of transferable and practical skills to succeed within your chosen career. We make extensive use of group working and presentations to prepare you for the reality of working life. Such work develops your team working and negotiating skills.

Our placement year gives you the genuine practical work experience that is invaluable in developing an appreciation of issues such as office politics which cannot be replicated in the lecture room.

Professional accreditations and exemptions

Aston Business School graduates can gain entry to the Chartered Institute of Marketing (CIM), Diploma in Professional Marketing qualification.

In addition to this graduates can also gain exemptions from the following professional bodies:

  • Association of Chartered Certified Accountants (ACCA)
  • Chartered Institute of Management Accountants (CIMA)

Accreditation is a stamp of quality and prestige for a business school and its programmes. Aston is proud to be among 1% of business schools worldwide with triple accreditation.

Placement year

Our four year course with an integrated placement during the third year gives you the chance to put theory into practice, gain relevant work experience, and develop professional and transferable skills.  

We have a dedicated Employer Team within our Careers and Placements department who have links with local, national and international organisations and advertise vacancies to students through an online platform exclusively for Aston students and graduates.  

The opportunity to undertake a study placement with one of our international partner institutions is also available if you would prefer.

Find out more about the Aston placement year, and view the careers and placements page.

Career prospects

Our graduates have an excellent track record over many years of finding marketing, market research and general management positions, reflecting our reputation as a leading centre for marketing teaching and research.

Recent graduates are now working both in the UK and overseas in roles such as Associate Product Manager, Marketing Graduate Scheme, Brand, Buying and Marketing Graduate Scheme, Marketing Product Management Trainee, Graduate Business Analyst, Junior SEO Executive, Marketing and Communications Coordinator and Social Media Executive at organisations such as BMW, Renault Group, Boots, Ford Motor Company, Royal Bank of Scotland, Thomson Holidays, Amazon web services, Lloyds Bank and Capgemini.

What's it like to study at Aston?

Having a campus with accommodation and university activities constantly taking place is a real highlight of this university! It gave a bigger sense of university life as everything was happening on campus, and you could walk to university or the students union and would always meet people on the way.

Estefania Baro

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