Psychology and Marketing BSc (Hons)

Course overview

  • Course level
    Undergraduate
  • Course type
    Full-time
  • Duration
    4 Years
  • Course options
    Placement year (UK/abroad), Integrated placement
  • UCAS code(s)
    C8N5
  • School
    Aston Business School, School of Life & Health Sciences

Entry requirements

  • A level
    ABB - BBC (depending on EPQ, Core Maths or Contextual offer)
  • BTEC
    Please see below for further details
  • International baccalaureate diploma
    32 Overall (HL 6, 5, 5)
  • GCSEs
    Five GCSEs all at grade C/4 and must include Mathematics and English Language
More information
Apply via UCAS

Key Dates

Accredited by the British Psychological Society (BPS)

1st in the UK for Value Added (The Guardian University Guide, 2020)

Top 10 in the UK for research quality (Psychology, Complete University Guide, 2020)

Integrated placement year designed to set your studies in a real world context

Course summary

Understand the practical applications of psychology and marketing through our British Psychological Society (BPS) accredited joint honours course. You’ll apply your knowledge of how people think, reason, communicate, learn and remember to the study of consumer behaviour, sales management and digital marketing.

Entry requirements and fees: 2020

Duration: 4 years full-time with integrated placement year

Start date: September

UCAS Code: C8N5

Fees: 

  • UK / EU students: £9,250 per year (£1,250 during placement year)
  • International students: £15,600 per year* (£2,500 during placement year)

Explore the costs involved in university and the financial support that may be available to you.

*Tuition fees are reviewed annually and may increase in subsequent years in line with inflation linked to the Retail Price Index (RPI) to take account of the University’s increased costs of delivering the Programme. When undertaking a placement year a placement year fee applies.

Admissions Review Process: All candidates are considered on an individual basis and the whole application is reviewed which includes previous and predicted qualifications, any experience, references and motivation. Whilst the grades listed here are our entry requirements, we understand that predicted grades are only an estimate. We will therefore consider applicants with lower predicted grades if the application is of a high standard which includes a strong personal statement and academic reference. However, any offer made will not be lower than stated below. Whilst we normally look for evidence of recent study (which we define as the past 3 years), we also welcome applications from mature students who have achieved grades up to 10 years old, which will be considered on a case by case scenario. You will be required to make a full UCAS application which lists your education and work history up to the time of application along with sufficient references. Find out more about our admissions policy.

Applicant Visit Days: Students who receive an offer will be invited to an Applicant Visit Day to discover more about the course and Aston University.

 

Typical offers

GCSEs:

Five GCSEs which must include Maths and English Language all at grade C/4. Please note we do not accept Key skills or Functional skills in place of these.

A Levels:

  • BBB in any three A levels.
  • BBC in any three A levels plus grade B in either Core Maths or Extended Project Qualification (EPQ).
  • BCC in any three A levels for Contextual offer students.

Excluded Subjects: We welcome the following subjects as an additional A level, but not as one of the core three A levels - General Studies, Critical Thinking, Citizenship Studies.

We welcome applications from students who have tried to improve their examination grades by taking resits and only your latest grades will be accepted. We treat these applications in exactly the same way as other applications.

BTEC: We accept the following BTEC subjects and in some cases you may be required to take additional A Levels as listed in the grid below. Applied Science, Animal Care and Veterinary Science, Art, Design and Media, Business, Administration and Law, Child Development and Well Being, Computer Science and ICT, Design and Technology, Drama, Theatre Studies and Performing Arts, Economics, Education and Training, Engineering, English, Finance and Accounting, Geography, Government and Politics, Health and Social Care, History, Languages, Mathematics and Statistics, Medicine and Dentistry ,Music, Religious Studies, Science, Social Sciences.

BTEC Qualification Name

BTEC grades required A Level Requirements

Extended Diploma (QCF/National)

Distinction, 
Distinction, 
Distinction 
(DDD)

Not applicable

Diploma (QCF)National Diploma

Distinction, Distinction (DD)

With this BTEC you must also achieve a grade B one A Level subject

Subsidiary Diploma (QCF)

National Extended Certificate

Distinction (D) With this BTEC you must also achieve grades BB in two A Level subjects


90 Credit Diploma (QCF)

Distinction, Distinction (DD) With this BTEC you must also achieve grades BB in two A Level subjects

National Foundation Diploma

Distinction (D) With this BTEC you must also achieve grades BB in two A Level subjects

International Baccalaureate Diploma: 32 points overall and must include grades 6, 5, 5 in Higher Level subjects. You must also have Standard Level grade 5 in both Mathematics and English Language.

Access to Higher Education: We accept the QAA-recognised Access Diploma which must consist of 45 credits at Level 3. You must obtain a minimum of 30 distinction and the rest must be at merit or distinction. Please note that we do not accept the English and Maths components within the Access qualification and you must meet the GCSE entry requirement. Subjects Accepted: Humanities, Education, Social Sciences, Health and Social Care, Applied Science, Biology combined with Chemistry, Biomedical Science, Biosciences, Combined Sciences, Health Sciences, Health Sciences Professions, Life Sciences, and Sciences.

Foundation Programme in Science (Aston University):  For students with good A level (or equivalent) grades, but who narrowly miss our standard requirements, it is also possible to gain entry to this course by completing the Foundation Programme in Science at Aston University.

 

International students

International qualifications: Applicants whose first language is not English will be required to provide evidence of an English language qualification. Find out more about our English language requirements. International students can discover more about the qualifications we accept on our international pages

International Foundation Programme in Science (Aston University): For international students without equivalent qualifications, it is also possible to gain entry to this course by completing an International Foundation Programme. International applicants expected to gain foundation diplomas from other providers are welcomed and will be considered on a case by case basis.

 

Alternative qualifications

The information contained on this website details the typical entry requirements for this course for the most commonly offered qualifications. Applicants with alternative qualifications may wish to enquire with the relevant admissions teams prior to application whether or not their qualifications are deemed acceptable. For less commonly encountered qualifications this will be judged on a case-by-case basis in consultation with the academic admissions tutor.

Degree: We consider applicants for year 1 entry who are undertaking a degree elsewhere. You must meet the GCSEs and A level (or equivalent) requirements as listed. Alongside this you must have gained (or be expected to gain) 60% overall and 120 credits with no fails at another recognised university. In order to be considered you will need to submit a UCAS application as we do not accept direct applications and this must include an academic reference.

Please note that second year transfers are not part of the standard admissions process and is up the discretion of the admissions team and tutor. Applications are only considered if there is space on that year of the programme. Typically, applicants for second year entry must meet the GCSEs and A level (or equivalent) requirements as listed. Alongside this you must have gained (or be expected to gain) 60% overall and 120 credits with no fails on an equivalent programme at another recognised university. The equivalency of the programme is reviewed by the Admissions Tutor and you will be required to provide an official copy of the programme specification of this. It is also expected that you have not previously attempted the second year of a programme elsewhere. In order to be considered you will need to submit a UCAS application as we do not accept direct applications and this must include an academic reference.

External Foundation Programmes from another University: We consider external foundation programmes for entry into our year 1 programmes on a case-by-case basis. We will always require applicants to have met the following criteria prior to application:

  • 5 GCSE’s at grade C/4 or above including Maths and English.
  • CCC at A-Level

If you meet the above pre-requisite qualifications, we will be required to review the programme specification of your foundation programme. After we have reviewed the programme specification a decision will be made. Any conditional offers made will be based on meeting a specific grade in your foundation programme.

Professional accreditation

This course is accredited as conferring eligibility for the Graduate Membership of the British Psychological Society (BPS) provided the minimum standard of a Second Class Honours is achieved. This is the first step towards becoming a Chartered Psychologist.

Course outline and what you will study

Marketing is a practice that businesses utilise to build and satisfy customer relationships through advertising, promotions and market research. Psychology analyses the mind, focusing on the way it impacts human behaviour through our emotions, memories and thoughts.

Studying marketing through the lens of psychology gives insight into the consumer mind with an understanding of how this psychological knowledge influences and improves marketing methods.

With our British Psychological Society (BPS) accredited psychology and marketing degree, you’ll investigate the workings of the mind and establish how it influences human behavior in relation to marketing. You will develop a full understanding of marketing principles in both theory and practice and merge your understanding of these two fields to gain a greater insight into consumer behaviour. The comprehensive curriculum delves into thought-provoking topics such as cognitive neuropsychology, strategic brand management and social psychology.

In your third year of study, you will apply the combination of your psychology and marketing skills and knowledge within a real work-based situation with our placement year which can be taken in either the UK or abroad. 

What you will study

Year 1 modules:

  • Key Skills in Psychology I
  • Key Skills in Psychology II
  • Biological & Cognitive Psychology
  • Developmental & Social Psychology
  • Introduction to Marketing Management
  • Introductory Accounting for Business
  • Consumer Behaviour

Year 2 modules:

  • Research Methods & Data Analysis
  • Applied Psychology & Professional Skills
  • Individual Differences & Personality
  • Cognition & Cognitive Neuropsychology
  • Marketing Communications
  • Services Marketing
  • Market Research
  • Digital Marketing

Placement year: The placement year is an opportunity for you to set your studies in context by taking a placement in the UK or abroad.

Final year modules:

  • Final Year Project
  • Critical Social Psychology
  • Child Development
  • Marketing Strategy
  • Advanced Marketing Communications
  • Consumer Research and the Customer Experience
  • Strategic Brand Management
  • Innovation & New Product and Service Development

 In addition you will complete one from the following two choices:

  • Strategic Brand Management
  • Innovation & New Product & Service Development
Learning, teaching, assessment and staff

You will encounter a variety of learning opportunities, including:

  • Lectures
  • Practical sessions
  • Interactive workshops and tutorials
  • Group work.

There is a much stronger emphasis on reading and on your own private, independent study than at school or college.

You will be assessed throughout the course. A wide range of assessments linked to learning outcomes are used, including:

  • Class tests/end of year examinations (unseen essay, short answer or multiple choice questions)
  • Essays
  • Research reports (group or individual)
  • Presentations
  • Statistics assignments.

Staff

Our psychology department is home to nearly 50 teaching and research members of staff. This broad range of research interests informs our teaching, providing a wide range of modules for undergraduate students. Staff are based in a number of research groups and centres across the school, with interests in neuroscience and neurodevelopment, ageing, cognitive and affective neuroscience, neuroimaging – including neuroimaging of clinical populations, health and lifespan development and sensory and perceptual systems.

In addition you will also work with staff from Aston Business School from a wide range of business and marketing backgrounds. 

Programme Director: Dr Carl Senior

Admissions Tutor: Dr Nathan Ridout

Placement year

Set your studies in context and enhance your employment prospects by opting to take a psychology or marketing placement, selecting from a wide range of UK or overseas placement opportunities. This may be paid employment, although research, clinical and forensic placements are usually unpaid.

The placement year offers you the opportunity to gain valuable experience and set your studies in the context of a working environment, alongside professionals. By obtaining relevant work experience you will also boost your future employment prospects. 

Recent examples of placements from our suite of psychology courses include:

  • NHS Trusts
  • Aston Villa Football Club 
  • British Energy 
  • The Civil Service
  • Corus
  • Ford 
  • University research teams in the UK, USA, Australia and Singapore 
  • The Home Office 
  • Marks and Spencer 
  • The Prison Service
  • GlaxoSmithKline.

You'll receive plenty of help and advice in finding your placement and specialist support and supervision from the University during your placement.

Your future career prospects

As a psychology and marketing graduate you have insight into motivation and behaviour, relationships and group dynamics. You will have developed a range of communication and teamwork skills, be critical and analytic and be able to design, conduct and analyse and evaluate research. A range of skills which is highly desirable to employers across the public and private sector - for example advertising, management consultancy, caring and social careers, human resources management or teaching. 

In addition, you will be able to enter careers in professional areas of psychology including occupational, educational and clinical psychology and our graduates have proven success in finding clinical psychology placements. It is also ideal for further study, careers in local and central government, social services, industry and commerce. 

Recent graduates from our suite of psychology courses have gone on to work in organisations including:

  • BBC
  • Civil Service
  • Co-operative Bank
  • Deloitte
  • Foreign and Commonwealth Office
  • HSBC
  • IBM
  • Jaguar Land Rover
  • KPMG
  • Local government
  • Marks & Spencer
  • NHS Trusts
  • Private care companies
  • PwC
  • Tesco.
Facilities

In addition to university wide facilities, all of our psychology students will have access to a wide range of specialist facilities designed to enrich your studies and aid in your development.

These include:

  • An observation suite (with covert audiovisual recording)
  • Equipment and tools for psychophysiological measurement, eye tracking and motion-capture
  • Experiment rooms for cognitive experiments
  • Larger labs for focus groups and audience based experiments.
Contact us

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