Psychology and Marketing BSc (Hons)

Course overview

  • Course level
    Undergraduate
  • Course type
    Full-time
  • Duration
    4 Years
  • Course options
    Integrated placement
  • UCAS code(s)
    C8N5
  • School

Entry requirements for 2019

  • A level (2019 entry)
    ABB-BBB from three A Level subjects
  • BTEC
    Are considered with the relevant A Level subjects, please see below for further details
  • International baccalaureate diploma
    32 – 31 Overall (HL 5, 5, 5)
  • GCSEs
    Five GCSEs all at grade C/4 and must include Mathematics and English Language
More information

Key Dates

Accredited by the British Psychological Society (BPS)

Top 30 Overall (Psychology, Complete University Guide, 2019)

Employed Aston Psychology graduates earn £2,100 (9%) more than the UK average, five years after graduating (LEO, 2018)

Integrated placement year designed to set your studies in a real world context (optional for international students)

Course summary

This course is for you if want to understand the practical applications of psychology and marketing, and the links between theory and practice. You will apply your knowledge of how people think and reason, communicate, and learn and remember to the study of consumer behaviour, sales management and digital marketing.

Entry requirements for 2019

Duration: 4 years full-time with integrated placement year / 3 years full-time without integrated placement year option available for international students (i.e. non-UK / non-EU students)

UCAS Code: C8N5.

Admissions Review Process: All candidates are considered on an individual basis and the whole application is reviewed which includes previous and predicted qualifications, any experience, references and motivation. Whilst the grades listed here are our entry requirements, we understand that predicted grades are only an estimate. We will therefore consider applicants with predicted grades of CCC if the application is of a high standard which includes a strong personal statement and academic reference. However, any offer made will not be lower than stated below. If you have already achieved your A level grades you may be eligible for our lowered offer scheme - this means that the grades that you will need in order to be accepted on to the course may be reduced. Whilst we normally look for evidence of recent study (which we define as the past 3 years), we also welcome applications from mature students who have achieved grades up to 10 years old, which will be considered on a case by case scenario. You will be required to make a full UCAS application which lists your education and work history up to the time of application along with sufficient references. Find out more about our admissions policy.

Applicant Visit Days: Once you have received an offer, you will be invited to an Applicant Visit Day to discover more about the course and Aston University.

 

Typical offers

GCSEs:

Five GCSEs which must include Mathematics and English Language all at grade C/4. Please note we do not accept Key skills or Functional skills in place of these.

A Levels:

ABB - BBB from three A Level subjects.

Excluded Subjects: We welcome the following subjects as an additional A level, but not as one of the core three A levels - General Studies, Critical Thinking, Citizenship Studies.

A Level applicants who select this course as their Firm UCAS choice may be eligible for our lowered offer scheme. This means that the grades that you will need in order to be accepted on to the course will be reduced.

We welcome applications from students who have tried to improve their examination grades by taking resits and only your latest grades will be accepted. We treat these applications in exactly the same way as other applications.

BTEC:

We accept the following BTEC subjects and in some cases you may be required to take additional A Levels as listed in the grid below.

Applied Science, Animal Care and Veterinary Science, Art, Design and Media, Business, Administration and Law, Child Development and Well Being, Computer Science and ICT, Design and Technology, Drama, Theatre Studies and Performing Arts, Economics, Education and Training, Engineering, English, Finance and Accounting, Geography, Government and Politics, Health and Social Care, History, Languages, Mathematics and Statistics, Medicine and Dentistry ,Music, Religious Studies, Science, Social Sciences.

 

BTEC Qualification Name

BTEC grades required A Level Requirements

Extended Diploma (QCF/National)

Distinction,
Distinction,
Distinction
(DDD)

Not applicable

Diploma (QCF)National Diploma

Distinction, Distinction (DD)

With this BTEC you must also achieve a grade B one A Level subject

Subsidiary Diploma (QCF)

National Extended Certificate

Distinction (D) With this BTEC you must also achieve grades BB in two A Level subjects

90 Credit Diploma (QCF)

Distinction, Distinction (DD) With this BTEC you must also achieve grades BB in two A Level subjects

National Foundation Diploma

Distinction (D) With this BTEC you must also achieve grades BB in two A Level subjects

 

Access to Higher Education

We accept the QAA-recognised Access Diploma which must consist of 45 credits at Level 3. You must obtain a minimum of 30 distinction and the rest must be at merit or distinction. Please note that we do not accept the English and Maths components within the Access qualification and you must meet the GCSE entry requirement.

Subjects Accepted: Humanities, Social Sciences, Health and Social Care, Applied Science, Biology combined with Chemistry, Biomedical Science, Biosciences, Combined Sciences, Health Sciences, Health Sciences Professions, Life Sciences, and Sciences.

International Baccalaureate Diploma:

32 - 31 points overall and must include grades 6, 5, 5 – 5, 5, 5 in Higher Level subjects. You must also have Standard Level grade 5 in both Mathematics and English Language.

 

International students

International qualifications: International students can discover more about the qualifications we accept on our international pages

Applicants whose first language is not English will be required to provide evidence of an English language qualification. Find out more about our English language requirements. For more information about qualifications view our Aston in your country webpage.

International Foundation Programme in Science (Aston University): 

We also welcome international students with equivalent qualifications to apply for our courses. For international students without equivalent qualifications, it is also possible to gain entry to this course by completing an International Foundation Programme at Aston University, although please note the progression requirements and the entry requirements to our courses. 

International applicants expected to gain foundation diplomas from other providers are welcomed and will be considered on a case by case basis.

Foundation Programme in Science (Aston University): 

For students with good A level (or equivalent) grades, but who narrowly miss our standard requirements, it is also possible to gain entry to this course by completing the Foundation Programme in Science at Aston University, however, please note there are specific entry requirements which must be checked:  Foundation Entry Requirements.

 

Non-standard qualifications

Degree:

Year 1 entry: We consider applicants for year 1 entry who are undertaking a degree elsewhere. You must meet the GCSEs and A level (or equivalent) requirements as listed. Alongside this you must have gained (or be expected to gain) 60% overall and 120 credits with no fails at another recognised university. In order to be considered you will need to submit a UCAS application as we do not accept direct applications and this must include an academic reference.


Year 2 entry: Please note that second year transfers are not part of the standard admissions process and is up the discretion of the admissions team and tutor. Applications are only considered if there is space on that year of the programme. Typically, applicants for second year entry must meet the GCSEs and A level (or equivalent) requirements as listed. Alongside this you must have gained (or be expected to gain) 60% overall and 120 credits with no fails on an equivalent programme at another recognised university. The equivalency of the programme is reviewed by the Admissions Tutor and you will be required to provide an official copy of the programme specification of this. It is also expected that you have not previously attempted the second year of a programme elsewhere. In order to be considered you will need to submit a UCAS application as we do not accept direct applications and this must include an academic reference.


The information contained on this website details the typical entry requirements for this course for the most commonly offered qualifications. Applicants with alternative qualifications may wish to enquire with the relevant admissions teams prior to application whether or not their qualifications are deemed acceptable. For less commonly encountered qualifications this will be judged on a case-by-case basis in consultation with the academic admissions tutor.

External Foundation Programmes from another University:

We consider external foundation programmes for entry into our year 1 programmes on a case-by-case basis. We will always require applicants to have met the following criteria prior to application:

  • 5 GCSE’s at grade C/4 or above including Maths and English.
  • CCC at A-Level

If you meet the above pre-requisite qualifications, we will be required to review the programme specification of your foundation programme. After we have reviewed the programme specification a decision will be made. Any conditional offers made will be based on meeting a specific grade in your foundation programme.

Fees for 2019

For 2019 entry:

  • UK / EU students: £9,250 (£1,250 during placement year)
  • International students: £15,250 (£2,500 during placement year)

Explore the costs involved in university and the financial support that may be available to you.

Course Outline

This course looks at the practical applications of psychology and marketing, and the links between theory and practice. Apply your knowledge of how people think and reason, communicate, and learn and remember the study of consumer behaviour, sales management and digital marketing. 

Put your knowledge into practice on your integrated placement year and choose a topic of your choice to investigate further for your final year project, individually supervised by one of our team of experienced psychology staff.

What you will study

2019 entry

Year 1

  • Research Methods and Statistics
  • Cognitive Psychology
  • Social Psychology
  • Developmental Psychology
  • Introduction to Psychology
  • Consumer Behaviour 
  • Introduction to Marketing Management 
  • Introductory Accounting  for Business
  • Economic Environment of Business

 Year 2

  • Research Methods and Advanced Statistics
  • Cognitive Psychology
  • Individual Differences, Health and Personality
  • Marketing Communications 
  • Services Marketing
  • Market Research
  • Digital Marketing

Placement year

The placement year is an opportunity for you to set your studies in context by taking a placement in the UK or abroad.

Final year

During your final year you can specialise in the areas of particular interest and relevance to your career. You will complete core modules including: 

  • Final Year Project in Psychology
  • Critical Social Psychology
  • Cognitive Neuropsychology 
  • Child and adult development
  • Marketing Strategy
  • Advanced Marketing Communications
  • Consumer Research and the Customer Experience

And an optional module from:

  • Strategic Brand Management
  • Innovation & New Product & Service Development

2020 entry

In order to offer you the best possible experience and keep our courses up to date and relevant, the University is going through a transition period. The new University-wide 15/30 credit scheme will come into effect for the 2020/21 entry to the BSc Psychology & Marketing programme – all modules on this programme will be in the new structure for this cohort.  More details on this will be available soon.

Learning, teaching & assessment

You will encounter a variety of learning opportunities, including

  • Lectures
  • Practical sessions
  • Interactive workshops and tutorials
  • Group work.

There is a much stronger emphasis on reading and on your own private, independent study than at school or college.

You will be assessed throughout the course. A wide range of assessments linked to learning outcomes are used, including

  • Class tests/end of year examinations (unseen essay, short answer or multiple choice questions)
  • Essays
  • Research reports (group or individual)
  • Presentations
  • Statistics assignments
Placement year

The placement year offers you the opportunity to gain valuable experience and set your studies in the context of a working environment, alongside professionals. By obtaining relevant work experience you will also boost your future employment prospects. It is highly attractive to potential employers and many of our students are offered graduate jobs by their placement employer.

Your placement year can be either business or psychology focused and may be in the UK or abroad. Business placements are generally paid, with the average salary being around £15,000.

Recent examples of placements that have been undertaken by students from Psychology include:

  • NHS Health Trusts
  • Aston Villa Football Club 
  • British Energy 
  • The Civil Service
  • Corus
  • Ford 
  • University research teams in the UK, USA, Australia and Singapore 
  • The Home Office 
  • Marks and Spencer 
  • The Prison Service
  • GlaxoSmithKline.

You'll receive plenty of help and advice in finding your placement and specialist support and supervision from the University during your placement.

The placement is optional for international (i.e. non-UK / non-EU) students.

Find out more about placement years in Life & Health Sciences. 

Professional Accreditation

This course is accredited as conferring eligibility for the Graduate Membership of the British Psychological Society (BPS) provided the minimum standard of a Second Class Honours is achieved. This is the first step towards becoming a Chartered Psychologist.

Your future career prospects

Psychology & Marketing graduates will have insight into motivation and behaviour and know about people, relationships and group dynamics. They have excellent communication and teamwork skills, are critical and analytic and can design, conduct and analyse and evaluate research. This course therefore prepares you for many careers in both the public and private sector - for example advertising, management consultancy, caring and social careers, human resources management or teaching. 

In addition, you will be able to enter careers in professional areas of psychology including occupational, educational and clinical psychology. It is also ideal for further study, careers in local and central government, social services, industry and commerce. 

Recent roles of graduates from all Aston psychology courses include:

  • Account Executive, PCC - Perowne Charles Communications 
  • Assistant Director, Explore Learning 
  • Assistant Insight Manager, Müller UK & Ireland Group 
  • Graduate Trainee, Thames Water 
  • Health Informatics Graduate Scheme, NHS 
  • Independent Mental Health Advocate, Advent Advocacy 
  • Marketing Internship, Red Cross 
  • Mental Health Support Worker, Prospects 
  • Recruitment Consultant, Albany Beck 
  • Science Teacher, Teachfirst.
Personal development

This course is designed to also give you a range of transferable and practical skills to succeed within your chosen career. We make extensive use of group working and presentations to prepare you for the reality of working life. Such work develops your team working and negotiating skills.

Our placement year gives you the opportunity to gain practical work experience that is invaluable in developing an appreciation of issues which cannot be replicated in the lecture room.

Facilities

Aston University has recently invested over £400,000 to establish dedicated psychology laboratories for our students. Aston Business School teaching rooms and facilities have also been recently refurbished. You will benefit from:

  • An observation suite (with covert audiovisual recording).
  • Tools for psychophysiological measurement. 
  • A driving simulator. 
  • Eye tracking technology.
  • Motion-capture technology. 
  • Cubicles for computer-based cognitive experiments.  
  • Larger labs for focus groups and audience based experiments.
  • Refurbished lecture theatres and seminar rooms with modern audio-visual equipment.
  • A large computer laboratory.
  • A virtual learning environment used for general study, revision and assessment. This platform allows you to access a comprehensive range of study materials, scientific journals, e-journals, databases and much more.
  • Course texts and relevant journals are available from the library either electronically or in book form.
  • A newly refurbished and extended Aston University Library. The Library is open 7 days a week all year round, and at key times of the academic year, it is open 24 hours a day on 6 days a week

 See some of the facilities for yourself: 

Psychology

Focus group room in the student psychology labs. This room can be used for focus groups and also contains a one-way mirror with recording equipment behind it.

Psychology

Lounge area in the student psychology labs.

Psychology

One of Life and Health Sciences computer labs. These labs can be used either for teaching or private study at any time. They are often used for statistics teaching.

Staff

Although based in the School of Life and Health Sciences, this course is taught jointly with staff from the Marketing section of Aston Business School. 

You will join departments that are home to a large number of teaching and research members of staff. This broad range of research interests informs our teaching, providing a wide range of modules for undergraduate students, which is especially beneficial to final year students when conducting their research projects.

Admissions Tutor: Dr Nathan Ridout, (based in Psychology)

Dr Ridout is Psychology Admissions Tutor, Senior Lecturer in Psychology and a Senior Fellow of the Higher Education Academy. He is an experimental psychologist interesting in understanding processing biases and deficits that are associated with psychological disorders, most notably depression and eating disorders. He teaches a final year module in affective disorders as well as first year module on abnormal psychology.

Programme Director: Dr Carl Senior (based in Psychology)

Carl Senior is a Principal Fellow of the Higher Education Academy and a Fellow of the British Psychological Society. He is also the holder of a prestigious National Teaching Fellowship. He has a PhD in Psychology and MSc in Cognitive Neuropsychology as well as an MBA with a specialism in strategic management. He has also published over 110 papers in various journals such as Organisation Science, Harvard Business Review and the Journal of Management. His research activity goes beyond a praxis-dominated focus and is not just concerned with the application of psychological methodologies to organizational research questions, his work is genuinely multidisciplinary in terms of both theory and method as it is this convergence that enables the development of a richer theoretical foundation that informs practice.

Deputy Programme Director: Dr Neil Shepherd (based in Aston Business School)

Dr Shepherd is a Lecturer in Strategic Management and Marketing, as well as an Associate Chartered Accountant. Prior to pursuing an academic career he worked for KPMG in London, in both their mergers and acquisitions and audit practices. His research interests lie in the broad domain of strategy. In particular, he is interested in senior executives and the strategic decisions that they make. Dr Shepherd teaches on modules in marketing management, strategic management, marketing, and marketing consultancy.

Find Out More

Discover more in the following ways:

Please note that this course has not yet been running long enough to produce National Student Survey data, so the unistats data shown below are for a similar joint honours course within the University.

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