Dr Efstathios Tapinos

Marketing and Strategy Department

Dr Efstathios Tapinos

Efstathios is a Senior Lecturer in Strategic Management and the course director of MSc Strategy and International Business. He joined Aston Business School, after his PhD on Strategy Development Process at Warwick Business School. His research is focused on Strategy Development and particularly on its relationship with perceived environmental uncertainty. Within this field, he is researching Foresight and Scenario Planning. Although, he is a qualitative researcher using Case studies, Interviews and Ethnography, he occasionally work with Survey data.

He is currently working on data generated during my visiting research fellowship at Said Business School, Oxford University. A number of papers on the current trends and practices of scenario planning are being developed from a global survey of the alumni of Oxford Scenarios Programme. He is also interested in scenarios for Brexit. Other, ongoing research concerns individual foresight and forward looking analysis. Within this field, he is particularly interested in how individual and teams make sense of the future. He is working on a post-Weickian theory of future sensemaking. Overall, he has more than 30 publications in journals and international conferences; and has been involved in a number of successful research funding applications, having generated £1.6M.

For him, academic engagement is an important aspect of my job; hence he works with: i) The Centre of Executive Education for the provision of executive education open and company customised programmes for mostly large organisations; ii) The Aston Centre of Growth for the provision of growth programmes for SMEs; iii) European Regional Development Funded (ERDF) programmes for supporting innovation in local SMEs.

He is keen to supervise doctorate students on topics related to strategy development, foresight, scenario planning and sensemaking. For entry requirements please contact ABS’s doctorate programme.

Position: Senior Lecturer
Phone: +44(0)121 204 3356
Email: e.tapinos@aston.ac.uk
Room: ABS 247


Fresh Perspectives: Scenario Planning: watch the video.

  • PhD Industrial Studies, Warwick Business School, University of Warwick, 2005 
  • MSc Engineering Business Management, Warwick Manufacturing Group, University of Warwick, 2000
  • BEng Mechanical Engineering with Management, School of Mechanical Engineering, University of Bradford, 1999
  • Senior Lecturer, Aston Business School. (September 2013 - Present)
  • Lecturer, Aston Business School. (2005 - August 2013)
  • External Advisor/ Summer Apprentices, Q-Plan S.A., Greece. (2000 - 2005) 
  • BD2S3S, Business Policy

  • BEM900, Strategic Management

  • BM3399, Strategic Management

  • BS3335, Strategic Decision Making

  • BSM938, Qualitative Methods for Business

  • BUP100, Undergraduate Placement Assessment

  • DISS1, Dissertation Part 1

  • DISS2, Dissertation Part 2

  • DR1SUP, Doctoral Supervision 1

  • LDMBAPW, MBA Project Workshop worth 20% of MBAPROJ

  • MBAPROJ, Project Part B

  • MSCDISS, MSc Dissertation

  • Strategy Process
  • Foresight
  • Scenario Planning
  • Sensemaking
  • Theodorakopoulos, N., Tapinos, E., Parkes, G., Budhwar, P., Innovation Vouchers 2016: Enhancing Innovation Capacity in W. Midlands, Sponsored by European Regional Development Fund, £1,250,000 (2016 - 2019)


  • Roper S. and Tapinos E., 2008, ‘Perceived Environmental Uncertainty and Green Innovation Risk’; British Academy, £6,700.
  • Hart, M., Driffield, N., Du, J., Love, D., Tapinos, E., 2008. A comparative evaluation of the impact of UK Trade & Investment's R&D programme and other UKTI support that impacts R&D. UK Trade and Industry, £120,000.
  • Saal D., Cooper S., Brewster C., Tapinos E., 2010, Green wash or green progress, Social Responsibility and Sustainability Group, Aston University, £15,000.

I am keen to supervise projects on strategic management, strategy development, strategic performance management, strategic foresight, perceived uncertainty/risk, balanced scorecard, scenario planning. 
Potential candidates are advised to download the requirements of  ABS Doctorate Programme and contact me with either an idea or a fully developed proposal.


  • P. Spee, PhD, Strategy as a Communication process (2011)
  • G. Hammer, DBA, Strategy Development and Complexity Theory (2011)
  • M. Hussein, PhD, A conceptual foresight model to investigate the adoption of RFID technology in the English NHS (2015) 2


  • P. Afful-kwak, PhD, Corporate Entrepreneurship in emerging economies, the case of Ghana (2016)
  • U. Ogwude, PhD, Front-Stage Performances: Analysing Front-Stage Strategy Events from a Ritual Perspective (2014)
  • O. Adegbaju, PhD, Sensemaking in strategy implementation (2013)
  • S. Al Bulushi, PhD, The Role of the Government in Fostering SME Growth in Oman (2013)
  • M. Taylor, DBA, Turnaround management process (2012)


  • Guest editor: Improving Scenario Planning Method: Theory and Practice, Technology Forecasting and Social Change,

  • Reviewer, Ad Hoc Reviewer, British Journal of Management.
  • Reviewer, Ad Hoc Reviewer, European Journal of Management.
  • Reviewer, Ad Hoc Reviewer, European Journal of Operational Research.
  • Reviewer, Ad Hoc Reviewer, Futures.
  • Reviewer, Ad Hoc Reviewer, International Journal of Productivity and Performance Measurement.
  • Reviewer, Ad Hoc Reviewer, Long Range Planning.
  • Reviewer, Ad Hoc Reviewer, Management Research Review.
  • Reviewer, Ad Hoc Reviewer, Technological Forecasting and Social Change.
  • British Academy of Management: Committee member Strategy SIG
  • Academy of Management
  • Strategic Management Society
  • Roper S., Tapinos E., 2016, Taking risks in the face of uncertainty: an exploratory analysis of green innovation, Technological Forecasting and Social Change, 112, 357-363
  • Hussain M., Tapinos E., Knight L., 2017, Scenario-driven roadmapping for technology foresight,  Technological Forecasting and Social Change, Special Issue, (forthcoming)
  • Wright G., Meadows M., Tapinos E., O’Brien F., Pyper N., 2017, Improving scenario methodology: theory and practice, Introduction to the special issue, (forthcoming)
  • Tapinos E., Pyper N., 2018, Forward looking analysis: investigating how individuals ‘do’ foresight and make sense of the future, Technological Forecasting and Social Change (forthcoming)

Journal Articles