Professor Heiner Evanschitzky

Professor of Marketing

Aston Business School

Marketing and Strategy Department

Heiner is a marketing expert who conducts relevant, cutting-edge research to discover unique insights on the current challenges facing the retail sector. In a career that has taken him across the world, Heiner has published more than 100 articles in specialist marketing, retailing and other business journals. He is also an Associate Editor of the British Journal of Management.

Media Experience

  • Heiner is a regular commentator in leading business publications such as 'Retail Week', as well as the mainstream written and broadcast media. He is often contacted by journalists for comment on breaking stories about the world's biggest retailers.

Areas of expertise

  • Service and retail marketing
  • Customer experience
  • Satisfaction and loyalty
  • Market research
  • Customer shopping habits and trends

Social Media

To book an interview, call the press team on 0121 204 4592 or email